In This Issue
Pet product inventor secures Dragons' Den investment
Get ready for a new craze – meet the Bobble Buddies crew
Connolly’s Red Mills – Go Native range of grain-free dog food, treats and dental superfood sticks
Countdown to the biggest and best UK pet trade show
PetQuip Award winners to be revealed on Sunday
Naturediet relaunch range at PATS with exclusive deals
What’s new from the Pet Industry Federation at PATS
Different Dog set to unveil trio of recipes at PATS
Poppy’s Picnic is a recipe for success with launch of new production plant
Arden Grange to launch Sensitive grain free puppy and senior diets
Stunning new 'treat tubes' from the Dog Treat Co
Get your own copy of Pet Trade Xtra
HOWND to launch Innovative Hand Barrier Serum for groomers
Pets at Home launches awards to find nation's favourite pet products
Vital wraps up exclusive offer across entire KONG range
PIF unveils package of licensing support for its members
Pet Brands is a Finalist in the SME of the Year (21-50 employees) category in the Examiner Business Awards
Scruffs utilises ‘The Retail Lab’ at Glee to showcase new products
The best of the previous Pet Trade Xtra
Firm calls for end to 'hypocrisy' in pet food market
Pet product inventor enters this weekend’s Dragons’ Den
Pet food withdrawn from national sausage competition
RSPCA range of pet products is major award winner
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Scruffs utilises ‘The Retail Lab’ at Glee to showcase new products

Manchester-based pet bed specialists Scruffs were able to utilise ‘The Retail Lab’ at Glee to showcase their newest product launches this month.

Scruffs exhibited in both Halls 7 and 19 at the show, whilst maintaining a firm presence at The Retail Lab to boost product awareness.

Scruffs displayed their new winter bedding along with an addition to the best-selling drying range at the show this year. Scruffs Ellen & Thermal Blanket range are now available to pre-order, ahead of launch later in the season. Scruffs Noodle drying collection is available now, featuring; towels, mitts and a mat, designed to be extremely absorbent.

Dubby Klyne, Sales Director at Scruffs, said: “We’d like to thank our partners at GLEE for giving us the opportunity to showcase our newest product launches at The Retail Lab. We are thrilled to say our additions have been well received and we are looking forward to the upcoming AW season.”

A company spokesperson, said: “The Scruffs Ellen dog bed collection is produced using a textured faux fur, with a contrasting tweed outer cover. The beds sleep area has been lined with a luxurious plush fur, providing warmth & comfort. Each bed is finished with a soft-feel Scruffs logo on the front of the bed.

"The Scruffs Ellen donut bed is filled with 100% recycled green fibre filling, combined with a fixed centre cushion for improved support. The mattress is made using an integral 100% recycled green fibre filling, secured in four places, this provides greater cushioning characteristics and enhanced durability.

"Both styles of bed have a non- slip base and the complete bed is machine washable at 30 degrees.”

For more information on any Scruffs new products, or for general enquiries, please contact the Scruffs marketing team on or via phone using +44 (0) 161 702 5060.

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