Furr Boost, the multi award-winning smoothie drink for dogs, is celebrating further success as it has made the finals in the innovation category for the StartUp Awards for the Midlands region which had a field of over 3,000 entries.

Furr Boost was voted Best Product Innovation (Food and Treats) at PetQuip 2022 and Best Dog Product at the Pet Industry Federation Awards 2022.

The product can be added as a topper to dry foods to give full hydration and extra nutritional value to a dog’s meal. On hot days or when in exhibition halls or at show grounds, you can freeze Furr Boost to make a tasty treat which your dog can lick to keep cool or you can simply pour into a bowl for your dog to enjoy. Pour into a LickiMat and you will keep any anxious dog occupied and happy. Furr Boost is also excellent for senior dogs that need something nutritional, comforting and soothing. The product is also handy to pop in a bag or car for travelling to shows or going on holiday. Simply give the carton a good shake, flip up the sides, fold over the top along the razor strip and tear off to serve.

Furr Boost is particularly popular wih Flyball and Dog Agility competitors. A carton of Furr Boost gives instant hydration to any dog that has been competing hard in the ring keeping them nice and fresh for each round of the event. It is also a refreshing drink for dogs who take part in heelwork to music and obedience competitions as well.

Crufts was extremely busy for Furr Boost. As well as loyal customers and new ones discovering the product for the first time, Louise Toal, Founder of Furr Boost received loads of independent pet specialist enquiries for the product. They also picked up interest from a major international distributor which will allow the brand to enter the export market.

Alison Sampson, a representative of Pets As Therapy charity, visited the Furr Boost stand.

For further information visit www.furrboost.com