Up and coming freeze dried pet food brand Dr Veneta has appointed a new Sales Manager to help fulfil its ambitious plans for growth in the new year.

Created by leading veterinary surgeon and nutritionist Dr Veneta Kozhuharova, who is Director of Associated Veterinary Services based in Rainham in Kent, the brand made its trade debut at PATS, receiving a huge amount of interest from retailers and wholesalers alike.

Jackie Waters, who lives in Calderbridge in the Lake District, joins Dr Veneta from a market leader in the veterinary pet food sector. Having worked in the pet food industry for over 10 years, Jackie trained in a variety of roles including pet nutrition which eventually led to her role as a key account manager to the veterinary sector with her previous company. As a proud owner of two rescue dogs, Jackie will be bringing her love of dogs and veterinary expertise to her new role.

As the new Sales Manager, Jackie will be talking to prospective new clients, will be handling the customer services for existing clients and will be looking to open doors for the Dr Veneta brand in the veterinary and holistic markets where there is a great deal of potential for the brand.

Jackie said,: “I am really excited to be starting this new role with Dr Veneta, To be promoting a new brand in a growing area of the dog food market is both challenging and rewarding. I am particularly looking forward to meeting new customers and spreading the freeze dried message amongst stockists and dog owners.”

Through Dr Veneta Kozhuharova’s work as a nutritionist as well as being a vet, and approving recipes for export to different countries, she became inspired to create her own range of dog food.  Dr Veneta Freeze-dried food is the latest phenomenon in the pet food market. It marries the convenience of a traditional kibble with the nutritional value of a raw diet. 

 The intricate freeze-drying process safeguards both the nutritional structure and shelf life of the products to create a far-reaching range that supports the ongoing health and wellbeing of your dogs whilst providing them with essential nutrients such as protein, vitamins, minerals and antioxidants. It is also convenient and easy to use, highly digestible, grain free, is a complete meal, uses human-grade natural ingredients such as raw meat and vegetables and is high in protein. The food is suitable for all sizes and breeds of dogs from 6 months of age. The kibbles themselves also make excellent dog training treats.

Dr Veneta has created a food that does not just support the wellbeing of dogs, but also their microbiome which is responsible for so many physiological functions that happen in dogs’ bodies and where 84% of the all-important immune system resides. Each recipe has been designed to tackle ailments seen in an everyday veterinary practice – elderly dogs, anxiety, joint problems, poor digestion and skin irritations. In addition to herbs and superfoods, a “hero” ingredient, Nutritional Yeast which is fermented and gluten free and very palatable to dogs has been added to support and feed a dog’s microbiome. All meat proteins, vegetables and fruits are British and locally sourced supporting local communities.

The diet is also extremely good for maintaining a dog’s weight.

The food can be used as an alternative to the raw food diet, a complete meal, as a dog treat and as a topper making it the go to stable for any pet food store cupboard.

The potential of this range was rewarded at PATS with a number of excellent stockists placing orders to sell the range.

Dr Veneta is available in five varieties: STAY MOBILE (Chicken Swede & Blueberry) STAY CALM (Turkey, Pear & Apple) STAY SHINY (Turkey, Salmon, Carrot & Blueberry) STAY WELL (Chicken & Rabbit, Apple & Pumpkin) & STAY YOUNG (Pork, Pumpkin & Pear).

Dr Veneta made the finals of the PETQUIP Awards this year and her veterinary practice sponsored the PIF Awards.

For further information visit:  www.drveneta.com

For sales enquiries contact: Jackie Waters, email:sales@drveneta.com or telephone 07301 964497.