Award-winning brand Furr Boost has seen its smoothie drinks products for pets profiled in the Raye The Store in Regents Street, London.
Nicole Compen, founder of Raye, said: “Raye The Store is on a mission to support innovative and emerging food, drink and wellness brands in building awareness via experiential retail.
“It is a travelling showcase championing brands with honesty of intention, natural ingredients and quality design. Over the past 5+ years Raye has been supporting small businesses building strong brand and marketing strategies from Antwerp to New York, and now London. Shoppers are able to experience a handpicked range of new brands, often seen in-store for the very first time, and learn about the stories that built them.”
Furr Boost was created by a former technical manager to the food industry with over 20 years’ experience, Louise Toal. Louise’s Beagle, Phoebe at the age of 18 months became unwell with bladder problems which after investigations with her vet, were linked to the dog’s food. Using her technical background, Louise then started experimenting with protein shakes to help flush out Phoebe’s system and to provide her with the hydration that she needed when she was refusing to drink enough water in the summer months. This led to the creation of the Furr Boost range of smoothies.
Louise said: “There is no one else making a product like ours. Yes, there are drinks on the market that are botanical, broth based and electrolyte based etc, but none that are like a natural smoothie. Each of our recipes contains a meat, fruit and vegetable, along with added oils and vitamins, so it’s more than a hydration drink, it supports the dog’s wellbeing in areas such as digestion, skin and coat, anxiety, metabolism and immunity.”
Furr Boost can be used in a variety of ways. Served frozen, it can be placed in a Kong Toy or lick mat for dog training or as a distraction, or simply given to a dog as a tasty icy treat. Unfrozen, it can be added as a topper to meals or on hot days, simply pour into a bowl for instant hydration. In the winter, it provides a comforting nutritious drink for dogs and is particularly good for senior dogs when they need help with their digestion and diet.
Furr Boost is available in three tasty varieties which all use the best quality 100% natural human grade ingredients: Chicken, Butternut Squash & Cranberry, Pork, Apple & Sweet Potato and Beef, Broccoli & Blueberry. Other added ingredients include flaxseed, coconut and salmon oils, dried sea kelp, chicory root extract, yeast beta glucan, vitamins B&C and water.
Furr Boost is also a sustainable product using packaging materials which are recyclable avoiding single use plastic as each smoothie is available in a Tetra Pak Carton.
The brand recently did the double for pet product innovation by winning the Best Dog Product at the PIF Awards and Best Pet Product of the Year (Food and Treats) at the PetQuip Awards
For further information visit: www.furrboost.com
For trade enquiries contact Louise Toal on Tel: 01746 785 410 email: customerservices@furrboost.com or visit the wholesale page: www.furrboost.com/wholesale
