Naturo make natural pet food more accessible
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 Naturo Pet Foods is aiming to make natural pet food more accessible to pet owners with the introduction of a new range of 100% natural canned foods for dogs, at a competitive £1 per can price point.
The Northern Ireland-based pet food company has introduced three grain and gluten free flavour varieties, each containing 50% high quality meat chunks plus fruit and vegetables in a herb gravy: Chicken with sweet potato, mixed peppers and green beans; Turkey with Cranberry, Broccoli and Carrot; and Duck with Blueberry, Pumpkin and Courgette.
Each variety also includes a number of superfoods, along with the addition of certain ingredients specifically added for their health benefits such as nettle, green tea, rosehip and marigold. Plus Omega 3 and 6 and Glucosamine and Chondroitin are also added to promote healthy cartilage and to keep joints supple and strong.
The 390g cans come with an RRP of £1.00, a price point which is deemed affordable by dog owners who are looking to make the switch to more natural, high quality pet food.
Comments Claire McCann, Naturo brand manager: “Our new canned range of grain free and gluten free dog food is designed to respond to demand from pet owners who are increasingly looking for more natural food choices for their pets, but don’t want to pay a premium price. Plus, because it is grain and gluten free, it appeals to dogs with sensitive stomachs or digestive issues.
“We hope to attract new customers with an interest in canned, grain free pet food whilst giving existing Naturo customers an additional option within the range. The competitive price point also presents retailers with a huge opportunity to promote the benefits of natural pet food to their customers.”
According to a recent Mintel report (June 2016), 38% of pet food buyers report an interest in grain or gluten free pet food, with more than 50% wanting pet foods which contain superfoods.
Everything in the Naturo range is made with 100% natural ingredients and up to 60% high quality meat using predominantly Irish and British meats which are world-renowned for quality. The range contains no artificial colours, flavours or preservatives.
A high level of care and attention is given to the manufacture of Naturo dog food throughout every stage; from sourcing raw materials to delivery to customers. The process is audited externally by the British Retail Consortium (BRC) and Naturo’s quality systems comply with the best as their “A grade” status confirms. This investment also echoes Naturo’s commitment to strive to provide an excellent level of service to existing and new customers.
Retailers can visit www.naturopetfoods.com for more information, email enquiries@naturopetfoods.com or call 0800 433 4522.
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