The opening day of PATS Sandown has been hailed as a huge success by exhibitors, who unveiled an amazing array of products in two busy halls at Sandown Park.

It’s the first time the event has taken place on a Sunday and Monday in February, and the change of dates has worked wonders for the pet industry.

Exhibitors were particularly pleased with the quality of enquiries and orders generated from the many visitors who flocked into the show, and an upbeat atmosphere echoed throughout both the Surrey and Esher Halls.

The Golden Paste Company was one of more than 40 companies exhibiting at PATS Sandown for the first time, and managing director Janine Kell said: “The interest we’ve had from the retail industry has been phenomenal. We’ve been run off our feet, which is so exciting. We decided to do a big push on the pet market this year and coming to PATS has been the perfect start for us.”

Two other newcomers to the Sandown exhibition – Aquamat Chiller and Gravitis Pet Supplies – were equally ecstatic about the show’s day one success.

Aquamat Chiller director Alison Roberts said: “We haven’t stopped since we arrived at the show and what’s more the interest has come from independent retailers, which is the market we were aiming at.”

And Maris Gravitis commented: “So far it has been a very good show. Lots of people have been to our stand and we already have some strong orders. I am very happy to be here and excited about how it can help us to grow.”

Another success story on a memorable opening day was Marriages, who picked up a New Product Award. Sam Marriage, managing director of Marriages Specialist Foods, said: “PATS is a really important launchpad for us and we try to come to every single show with at least one new product. It’s really good that PATS supports us in the industry with these awards as it helps to keep innovation in the market.”

“PATS is the key show to come to for new business and to talk to our existing customers,” said Ryan Winwright, trade manager of Nutriment. “This is the first time it’s been on a Sunday and I think it’s really paid off. There are a lot more independents and pet boutiques that we haven’t really had access to until now. It’s been a great show and it’s only the first day.”

Inspired Pet Nutrition were the first company to book a stand with PATS in 2009 under the Wagg brand and have been attending ever since. Trade sales director Ben Anderson said: ‘”Wow, this year’s show has been brilliant so far. Moving the show to a Sunday has certainly brought out the independent retailers and added a new dimension to an already successful event.”

The show is also attracting lots of international interest. Belgian exhibitors Coucour brought their new Himalyan cheese dog snack to the UK market, and sales manager Jorge Aguilera said: “Congratulations to PATS. Your show is fantastic – we were just at a Paris show a month ago and in comparison the organisation here is so smooth. We’ve had a very enjoyable day.”

The first day of the show also got the thumbs-up from visiting retailers.

Laura Palmer, of Mutleys Pet Supplies, Swaffham, Norfolk, has been attending PATS exhibitions for nine years and she felt this year’s show had been the busiest. “There are lots of new exhibitors and a great variety of products being launched on to the market. As a retailer you must be here,” commented Laura.

And Susan Lynn, who is setting up a boutique pet shop in Hampshire, said: “This is an excellent show. We’re here sourcing unique items we might want to stock and there’s a great variety of specialist products, which is just what we were looking for.”

Garden centre buyers were also impressed with the first day of the show, with Planters of Tamworth’s Josh Winter saying: “It has been a fantastic day and well worth the trip down from the Midlands. I’m really impressed with all the new products being showcased.”

Grooming demonstrations and workshops returned to PATS Sandown after a two-year absence and created quite a buzz in the Esher Hall. Dog groomer Francis Worth of K9 Nanny, Epsom, commented: “This is my first visit to the show and I’m very impressed with the organisation and quality of the exhibitors. I’d give this exhibition a 5-star rating.”

Pictured: Marriages - taking small animal nutrition to a new dimension.

See Pet Trade Xtra Photo tour of PATS SANDOWN 2019 below...

The winners of the PATS Sandown 2019 New Product Awards, sponsored by pbwnews, were chosen by a team of expert pet retailers, who arrived at the show before 9.30am on Sunday, February 10th, in order to make their choices from a record number of new products entered.

Their decisions took into account a number of guideline criteria such as product innovation, design, quality, packaging and value for money.

The judges agreed that the New Product Showcase had produced a high calibre of entries with a tremendous amount of innovation. They were pleased to see such a wide range of products, and felt the majority of items on display showed some great innovation.

The Awards were presented to the winners at 1pm on Sunday by Karen Pickwick, director of pbwnews, and show organiser Gordon Thomas.

Here is a full list of the winners together with the judges’ comments:

PATS Sandown 2019

New Product Award Winners (sponsored by pbwnews)

Cat Food Products

Cat Circus Display Stand and Collars (stand S12)

James & Steel

Judges said: This product stood out for its design variations. It is well thought out and has a great price point. The neutral colours too make interchangeable for both sexes. A good product to market.

Dog Food Products

Nutriment Support Range (stand C13)

Nutriment

Judges said: This is a UK sourced product with great packaging. Aimed at dogs with special dietary requirements, it is a safer way for the general selling of raw foods.

Dog Treat Products

Country Hunter Superfood Bars (stand F14)

Natures Menu

Judges said: With the attractive price point and good packaging, this product stood out on the showcase. The judges also liked the great variety of flavours.

Dog Accessories and Toys

Henry Wag Drying Coat (stand M5)

3P Enterprise

Judges said: This is a reasonably priced, good quality product that is easy to wear and easy to get on and off.  

Dog Harnesses, Leads and Clothing

Lifting Aid (stand S9)

Trixie

Judges said: This product is well positioned in the market place and is a thoughtful design. The good price point adds to the attraction of the product.

Small Animal and Bird Products

Nutri Pressed Guinea Pig Pellets (stand T15)

Marriages

Judges said: This is a particularly well thought out product, as it is both grain-free and cold-pressed, meaning that all the nutriments are retained, which is key for Guinea Pigs.

Pet Care Products

Golden Paste for Pets (stand F18)

The Golden Paste Company

Judges said: This turmeric supplement is easy to use and is a good addition to the market. It is seen as a cost-effective product with a good price point.

Grooming Products

The Fast & Furious Drying Safety Snood (stand A6)

Water Master Ltd

Judges said: This product is of good quality and design and in particular will suit nervous dogs, calming them. It has a good price point too.

A natural honey compound sourced from a variety of a Mediterranean plant that only grows in the mild wet conditions of west Wales and Ireland is helping pets diagnosed with cancer.

Scientist Dr Robert Nash has provided his ground-breaking IminoHoney to dog and cat owners who report that it can either cure animals given terminal cancer diagnoses or greatly extend happy and active life.

IminoHoney is a 100% natural honey product sourced in the UK and containing an extremely rare iminosugar compound also found in the Mediterranean plant when grown in Aberystwyth but not in the Mediterranean.

The honey is naturally rich in a small and unusual molecule with very specific activity that appears to aid wound healing and boosts a weak immunity when it is given in food or applied topically to tumours.

A number of vets and animals around the world have trialled the treatment, which costs £59.99 for a pack of ten sachets, with impressive results.

Dr Nash’s work focuses on the development of new pharmaceutical medicines based on natural iminosugars for inflammatory disorders, diabetes and cancer.

Dr Nash, whose company is based in Aberystwyth, said: “Science is the key to our product range. Sugars or carbohydrates are vital to health in many ways and faults in sugar biochemistry occur in most diseases and in ageing.

“As animals age they typically have weaker immune responses which makes them more prone to various infections and diseases and for cancerous cells to take hold.

“We’re seeing that iminosugars have the remarkable ability to correct many of these errors and to restore a youthful balance.

“The compound only needs to be taken once every two to four days and old dogs with untreatable tumours – and probably defective and ageing immune responses – appear to give particularly encouraging results.

“Honey is well-known in traditional medicine for wound healing as bacteria cannot grow in such high sugar concentrations. But, typically, honey only works when applied to the wound.

“IminoHoney for pets is unique in giving an improved quality of life in terminal cancer and also seems to aid recovery from surgery.

“I’m delighted with some of the incredible results we are seeing in pets.”

Dr Nash is producing a range of products derived from his iminosugar research including a product launching in America for osteo-arthritis and a European product to treat diabetes.

Holistic cancer vet Dr Birgit Ahlemeyer from Sussex has been using IminoHoney in combination with her other treatments. She said: “I am passionate about treating animals with the most appropriate therapy or combination of therapies in order to improve their health and quality of life.

“I love that this honey is a natural product and I really believe that it can give an immunity boost to a sick animal.”

www.drnashglycohealth.co.uk

DrNashGlycoHealth is exhibiting at PATS Sandown (stand M18 Surrey Hall).

Case study

Medical herbalist Anita Myatt has been treating her 10-year-old English Bull Terrier, called Chubby, with Iminohoney for the past 12 months after he was diagnosed with cancer.

Anita, who lives on a croft on the Isle of Skye with her husband Simon Larson, a photographer, said: “Chubby was diagnosed with cancer after he started developing tumours on his body.

“I’ve lost count of how many operations he had but, this time last year, we were told there was nothing else that could be done to help him.

“We knew he was getting upset too because he had started to get quite aggressive and was afraid of going to the vets.

“As a medical herbalist I champion natural medicines so when I heard about Iminohoney I wanted to try it.

“Within four weeks of taking the honey every three days in his food I could see a difference.

“The tumours stopped growing, his coat regained its shine and his skin returned to a healthy colour. Chubby suddenly had more bounce to him.

“I’ve kept in touch with his oncologist and he is surprised that he is still with us. In fact, it’s arthritis – and not cancer – that is his issue today and I’m treating that with a cucumber extract.

“Everyone thinks Chubby is a wonder dog. I’m just so happy that something as simple and natural as honey has given my lovely dog a new life.”

Other case studies

• A 13-year-old black Labrador from Aberystwyth, called Holly, developed lumps on her lower lip which the vet expected would quickly spread to her lungs. Instead of surgery or chemotherapy, Holly’s owner Hazel gave her Iminohoney in her food every three days for six weeks. The lumps cleared, never came back, and Holly had a further 18 months of active life before developing arthritis. Watch the video here: https://www.youtube.com/watch?v=xzON_V7gyFg
• Ole Blue, a 12-year-old Tibetan Terrier from Cambridge was diagnosed with a liver tumour the size of a golf ball and secondary tumours in the lungs. The vet recommended he was put down. After taking Iminohoney all his symptoms such as general malaise and loss of bladder control went and he lived more than another year in good health before dying of old age. His owner David said: “He immediately responded to the honey. Ten minutes after taking it he was acting like a puppy.”
• Bolly, a Husky Malamute from Lincolnshire started taking Iminohoney three times a week with his breakfast after cancer surgery which had discovered secondaries not removed. His owner Alison said: “The treatment helped Bolly’s wound to heal, prevented him stiffening up in the evenings and stopped an upset tummy. He is bouncing around and seems a much happier dog. I now swear by this honey, I think it is brilliant, and have used it on my cat after he got an infected cat bite.” Bolly was given the all clear at a six month check-up.
• A vet in Essex has been trialling Iminohoney on four older dogs all with tumours and has noticed an improvement in general wellbeing in all of them. None of the tumours have grown any further. She said: “One dog is even doing things it hadn’t done for a while, like chasing squirrels.”

The Naturediet Feel Good range of healthy, 100% British made wet food for dogs is a vibrant and exciting variety of products, providing dog owners with premium, natural meals packed in Tetra Pak cartons - an environmentally friendly alternative to traditional wet food packaging. Following from the successful launch of Feel Good 390g, Naturediet are introducing a new smaller 200g pack that is perfect for small breeds, available to purchase from late February.

Naturediet have also recently launched their Purely range in the new eco-conscious packs.  The Purely range is a simple 92% meat recipe that provides a nutritionally balanced complete feed for adult dogs and is available to order in 390g.

Honoured with the Award for Sustainability at the 2018 Pet Industry Federation Award, the independent British dog food manufacturer have invested in the revolutionary new packaging format and are switching from plastic trays to recyclable cartons made of FSC(tm) certified paperboard. Naturediet are the first pet food manufacturer in the UK to be able to produce wet food in Tetra Pak and the 3rd pet food manufacturer in Europe to specialise in this technology.

Available exclusively to pet specialist retailers, the new Naturediet ranges are available to order direct or from Bestpets (transfer orders can be taken at PATS). Naturediet is offering exclusive discounts of up to 20% off at PATS Sandown.

In celebration of their achievements, Naturediet are offering the chance to win 3 fully stocked FSDUs, worth over £400 (RRP) to delegates of PATS Sandown 2019.

For further information on how to enter the competition, offers, availability and pet specialist retailer support visit the Naturediet team at stand G10 at PATS Sandown, email trade@naturediet.co.uk or call 01362 822321.

Su-bridge Pet Supplies is a family-owned pet food wholesaler based in Norfolk.

It has supplied pet stores in the East Anglia region for 40 years with all leading brands as well as carefully developed own brands like Lovejoys, Extra Select and Second Nature, as well as being distributor for exclusive brands True Leaf, Ziwi, Nobby’s and Farm Foods.

Su-bridge has attracted customers from across the UK, who are supported with a dedicated field sales team and serviced through third-party couriers.

If you are looking for a new wholesaler to drive the growth of your business then visit stand D9 in the Surrey Hall.

Inspired Pet Nutrition, the UK’s largest independent producer of dry pet food, is set to grab a slice of the UK’s fast growing wet dog food sector with the launch of a range under the Wagg brand.

Wagg is already the branded market leader by volume in the dry dog sector with a 24% market share and last September unveiled new packaging as part of a major £500,000 re-launch. 

This will be its first venture into the wet food sector where growth is being driven by the plastic tray format with overall branded annual sales more than doubling to over £24 million in the past two years. 

There are four flavours in the new range – salmon, chicken, beef and turkey – available in 390gm trays.  

The trays will be an addition to the VAT-free Wagg Worker range. 

The first three flavours will be on shelf in Morrisons twith an rsp of 90p. Further listings in the multiples are planned along with a roll-out to retail channels in the pet trade.

Chris Wragg, marketing director at IPN, said: “This exciting new range is a result of both innovation and manufacturing expertise, combined with probably the most well-invested pet food business in the UK.  

"Some £14 million has been invested in new facilities in North Wales and the launch expands the Wagg proposition of ‘no nonsense, great quality and value’ into the fast growing tray sector of the wet market.”

Spring 2019 will see a burst of new products launched by Henry Wag. The lifestyle brand conceived and designed by Grant Rogers will build on its range focusing on improving the health and well being of pets by removing the barriers to a more healthy active life.

The products were first unveiled at BETA International in January and are now being presented for the first time to the pet industry at PATS Sandown.

The range of Henry Wag travel products will grow with the addition of two travel beds, the Travel Snuggle and the Multimat, both giving dogs a place to rest on days out or a target sleeping area when travelling.

Also, for the travellers, Henry Wag has added to the range, collapsible travel bowls to aid hydration after exercise, and a Training Treat bag to aid recall, discipline and with space for poo bags. Later in the year will see the launch of a dog Travel Harness for use in car and in conjunction with the range of seat protection products already available under the Henry Wag brand.

There are additions to the Microfibre drying range with the launch of the Noodle Glove Towel and a range of a dog drying coats in 5 sizes designed for use after wet walks to help owners reduce the effects of dirty wet dogs on car and home interiors.

For the first time 2019 will see Henry Wag expand into the equine market. The technical microfibre material used to achieve high levels of cleaning and absorbency to remove dirt and water from a dog’s coat has been used to develop a range of towels for the Equine market to help remove dirt and water from horses after exercise or washing.

The products are ideal for use after wet, muddy rides or at events to reduce the risks of infection and sores. They can be used to dry around ears and eyes. User trialists have commented that the noodle towel is great for cleaning sweat after removing the saddle and bringing a sheen to the coat before auctions. The soft noodles do not pull the hair and give a silky sheen to the coat.

All these products and more can be seen at the Henry Wag Stand M5 at PATS Sandown.

Once again at the forefront of product innovation, HOWND, the multi-award winning pet care brand has launched a ground-breaking antimicrobial dog bowl.

Guaranteed to resist the growth of over 99% of MRSA and E.Coli bacteria, the innovative Hero Bowl’s built-in proven smart silver ion technology gives unparalleled 24-hour antimicrobial protection for dog food and water bowls and is set to be the most hygienic dog bowl on the market.

The HERO BOWL is the ideal solution for health-conscious pet owners, vet surgeries, kennels, grooming salons and anywhere cross contamination might occur. It is scientifically proven to also prevent the growth of over 99% of microbes, including bacteria, mould and fungi. It is made from recyclable polypropylene.

There’s some clever science behind the design of this bowl. HOWND has partnered with BioCote® - a world leader in antimicrobial technology - to create a pet food and water bowl that will give antimicrobial protection guaranteed for 25 years even if scratched or chewed.  The BioCote silver ion protection will last for the lifetime of the bowl as it is embedded into the product, so it cannot wash off or wear away.

Studies have shown that 67% of dog bowls coming out of the dishwasher still have Salmonella present on their surfaces*. A superior alternative to a stainless steel, ceramic and other unprotected surfaces, the HERO Bowl has 24-hour protection since the technology works constantly to reduce microbes by up to 99.99% on the protected surface.

Although all pet bowls should be cleaned regularly, including the HERO Bowl, the effects of cleaning are short lived and once they have worn off, an unprotected bowl is subject to recontamination, leaving bacteria to thrive unchecked until the next clean.

With an ergonomic design for easy feeding, the bowl has a non-slip base, is dishwasher safe and available in 2 sizes in a range of on-trend colours: Urban Grey, Raspberry Rose, Lavender Blush, Ocean Blue and Spring Green.

Small Bowl 18cm, RRP 17.95. Trade £8.75 + VAT. Large Bowl 23cm, RRP £21.95 Trade £10.50+ VAT.

With distinctive branded packaging and informative visuals, the HERO BOWL has great shelf appeal and will be available to order from Pedigree Wholesale and at PATS Sandown from HOWND stand S10, Esher Hall.

Spend over £250 across all HOWND ranges at PATS Sandown to receive a 15% show discount.

Nandi of Africa treats are new to the UK and distributor Bulelo Limited is exhibiting the brand at PATS Sandown 2019. The exhibition is the inaugural exhibition for the brand in this country.

Nandi of Africa is produced by Maneli Pets, a specialist manufacturer of premium quality pet treats in South Africa, which aims to be the best pet treat maker globally and is backed by a team of animal loving social entrepreneurs.

Maneli Pets recognizes the significance of the pet trade globally, and with a factory that is certified for exports to the UK and EU (and the USA) it is now able to service these strategically important markets.

Nandi, short for mnandi which means “delicious” in the language of the Zulu people of South Africa is 100% delicious, 100% indigenous and 100% sustainable; the wild delight experienced by your pet each time they are given one of these treats will be all the proof needed in the promise of the name. What makes Nandi special is that the proteins are all 100% natural and are free from hormones and antibiotics. The treats are made without artificial preservatives, added grains or unnatural fillers which makes them incredibly healthy and nutritious and ideal for pets with allergies.

The range includes three product categories, namely Freeze Dried meat cubes, Jerky Strips and Chews, and are available across a wide range of uniquely African proteins. The proteins range from traditional proteins like beef and lamb to novel proteins such as venison, ostrich and fish. Watch this space for additions to the range of product and protein categories, including bones which are expected in Q2 2019! There will also be free sample bags to give away at PATS giving you the opportunity to try these delicious treats with your pets at home.

There is also a bulk non branded treat offering available which will be on display on the stand.

Nandi of Africa will be on stand C15 at PATS Sandown. Trade show introductory offers will be available and dependant on order sizes.

Pet Remedy has announced the launch of a de-stress and calming kit aimed at owners of new pets to help them settle into their new home.

Pet Remedy works with over 180 animal rescue organisations, helping to tackle the stress that can result from pets being abandoned, rescued and ultimately re-homed.

The unique and patented blend of Valerian absolute oil with Vetiver, Basil & Clary Sage essential oils will help all mammals, birds and reptiles, so is also ideal for bonding a new arrival with existing pets in the home.

Martyn Barklett-Judge, Managing Director of Pet Remedy, explained: “Rescue organisations have been using Pet Remedy in-house and recommending our products for a number of years. So, developing a New Home Kit for them to sell to new owners when they most need it is a natural progression for us.”

The RRP for the New Home Kit is £25 with a trade price of £12.50.

Pet Remedy is dedicated to supporting the work of rescue organisations and offers generous discounts as well as free products to registered charities when they buy Pet Remedy products.

Specially designed point of sale material is provided to help promote Pet Remedy to new pet owners.

Pet Remedy Sales Director, Rob Tyler, told us: “We have received an overwhelming response from highly respected rescue organistions all around the UK. This led us to create a product and support package aimed specifically at the ‘New Home’ market.”

Rescued pets have often been through difficult experiences prior to being re-homed. Thanks to increased awareness and education by pet professionals; owners now realise that behavior issues are most often stress related. By tackling the stress they are able to work positively to modify unwanted behavior and settle the pet into a new home and routine.

Pet Remedy is exhibiting at PATS Sandown on stand K5.

Pet Remedy products are widely available through all major pet retailers, vets, and other pet professionals. Full details can be found in the company’s recently published brand book.

Link to Pet Remedy Brand Book

Josera Youngstar Grain-Free Puppy Food, which is beeing showcased before UK retailers at PATS Sandown, has won the ÖKO-TEST Award, which is Germany's equivalent to Which? magazine.

öKO-TEST is Germany’s most prestigious consumer advice magazine. Started by leading consumer journalists in 1985 it has a strong emphasis on consumer safety and health.

All products are tested by independent labs and reviewed solely based on their effects on health and the environment. Both natural and mainstream products are tested, so they’re all on a level playing field.

Owners of a new puppy are understandably anxious about feeding their fur baby, so it is good news that grain free YoungStar by Josera was rated “excellent” by OKO-TEST.

Tested against 11 other puppy foods, YoungStar was praised by the magazine for its ingredients – especially the valuable omega-3 fatty acid DHA derived from algae. 

Studies show that the trainability of young dogs is better if they have received DHA in early puppyhood. YoungStar is carefully made without undesirable ingredients such as soy, wheat, artificial colourants or contaminants such as glyphosate, some of which were detected in tested foods from other manufacturers.

.

JOSERA YoungStar is a natural, grain-free and easily digestible puppy food with tasty poultry meat and is suitable for young dogs from their 8th week.

A balanced calcium-phosphorus ratio and vitamin C as well as manganese and copper in an easily absorbable (organically chelated) form support a strong bone structure and healthy joints.

JOSERA YoungStar is particularly suited to dogs that require grain-free nutrition and have normal levels of activity.

For information on Josera pet foods and how to become a stockist visit www.passionateaboutpetfood.co.uk or email hello@passionateaboutpetfood.co.uk

Bestpets has launched new consumer facing collateral to help its Bestpets Local Retail Club customers to drive sales and to help suppliers raise awareness of their products among consumers.

The new collateral includes a resized monthly consumer flyer, new shelf edge labels and redesigned A3 posters. Launched for the Bestpets January 2019 promotional cycle, the redesign has enabled the national pet wholesaler to add an extra promotion to each of its 12 annual promotional periods.

The most significant and beneficial changes to the flyer are:

• The flyer has been resized to a single-fold A4 design, perfect for posting to consumers and with a much more convenient layout when compared to the previous square flyer which had a double-sided gatefold advert that consumers had to fold out to read the deals
• The new format 4-page flyer now includes extra space for supplier adverts, to support new product launches and brand building
• Each monthly flyer can now support a 15th, stand-out Premium Promotion, with a specific space designed for editorial coverage to outline the product features and benefits to consumers
• The flyer has been rebranded with stand-out background (alternating every other month between yellow & blue) and red roundels to highlight the promotional price for each product; a colour combination known to give good value perception.

The new A3 posters and shelf edge labels have also had the same redesign applied as the flyer, providing extra space for more promotions and using red and yellow & blue as the stand-out colours to improve value perception among consumers.

Peter Brame, Director of Trading - Pet, said: “Our Bespets Local Retail Club is designed to help drive footfall, increase profit and raise the profile of independent pet stores through keen promotions and impactful Point of Sale.

“We are always listening to customer feedback and looking for new ways to develop the Retail Club offer. This redesign has been about improving the value proposition our retail customers can offer consumers, by increasing the number of deals advertised in our monthly promotions and using the most value-creating colours.

“A simple change like this can have a great impact for customer sales and also supports our suppliers with more space for promotions and a special monthly feature to highlight product features and benefits for one leading deal.”

Tony Charlton, of Tony’s Pet & Garden Supplies in South Shields ,added: “Consumers like the red pricing as it stands out. The posters are bright and stand out overall too - they catch the eye of customers passing by and are easy on the eye.’”

The new collateral is available to all Bespets Local Retail Club customers via the Bestpets website or their local depot.

For more information about the Bestpets Local Retail Club visit: https://www.best-pets.co.uk/trade/bestpets-local

A trailblazing new dog food - believed to be the most sustainable ever - is set to revolutionise the pet food market when it launches this month.

Made of nutritious insect protein combined with oats, potato and natural botanicals, Yora is a healthy new dog food that contains no growth hormones or antibiotics.  

Globally, pets consume around 20% of the world’s meat and fish, which is set to grow further with the trend for feeding human grade meat to dogs and cats.

For years, environmental experts have proposed insects as the food source that can end world hunger without harming the planet. Insects are unbelievably nutritious - packed with essential proteins, fats, minerals and amino acids - and are even easier to digest than chicken, so they’re perfect for pets with sensitive tummies. 

Livestock farming contributes 18% of human produced greenhouse gas emissions worldwide and pet food consumption is responsible for up to 64 million tonnes of carbon dioxide each year.

Insects use a fraction of the resources to farm and Yora’s grubs are reared in a brand new, high tech £18 million facility in Holland. The grubs are extremely efficient and even consume recycled vegetable matter that would otherwise go uneaten.

When compared to beef farming, Yora’s grubs need just 2% of the land and 4% of the water to produce each kg of protein, which means they cause 96% less greenhouse emissions. The insects grow naturally at a rapid pace, reaching full size in just 14 days, so there’s no need for growth hormones or antibiotics.

The insect protein in Yora also offers a higher quality protein than the by-products found in most pet foods. Yora features nutritious ingredients like kale, seaweed and chicory which all have added benefits for dogs including Vitamin C, improved digestion and anti-inflammatory properties.

Yora is supported by a team of veterinary experts including TV vet Dr. Rory Cowlam who said: “Yora provides a healthy, high protein alternative to conventional kibble.  It’s hypoallergenic, and free from antibiotics and growth hormones. Pets love the taste - plus it’s great for the planet.

“As a keen conservationist and dog lover, I am incredibly excited by the enormous potential for this dog food to reduce our pets’ collective carbon pawprint.”

Tom Neish (above), founder of Yora, comments: “Animals and humans have been eating insects for over five million years and we believe Yora is the future of pet food. We have trialled 29 recipes to find the perfect combination of great tasting ingredients and are very proud of the end result.

“Yora enables dog owners to take the lead in giving their dog a nutritious, tasty food whilst having a positive impact on the environment.”

Available from major pet stores in the UK in January, Yora will cost £14.99 per 1.5kg bag (£1.80 per day) or £49.99 per 6kg bag (£1.49 per day). To find out more, visit the website, search #TakeOurLead

Yora is exhibiting at PATS Sandown on stand G7 in the Surrey Hall.

Natures Menu has revealed its new Country Hunter Superfood Bars to retailers on stand F14 at PATS Sandown.

Part of the Natures Menu Country Hunter range, the chewy superfood bars, which are suitable for all dogs, are not only great tasting but also made with natural ingredients and are rich in protein.

Gently air-dried to retain the natural goodness and provide a mouth-watering chewy texture, the new bars will be available in a range of flavours including Beef with Spinach and Quinoa; Salmon and White Fish with Cranberries and Kelp; Duck with Carrot and Pumpkin Seeds; Chicken with Coconut and Pumpkin Seeds; and Turkey with Cranberry and Pumpkin.

Made with quality human grade ingredients, the bars, which are available in 100g resealable bags, will be available to order from early March and are the ideal healthy snack or training treat for our four-legged friends.

Peter Roy, Business Development Director at Natures Menu, said: “We’re offering an exclusive first look at our new Country Hunter Superfood Bars to retailers at PATS.

"The past 12 months have been particularly successful for Natures Menu having launched our new premium brand, True Instinct and our continued investment in the brand to meet with customer demand. Our latest product launch is a prime example of our continued commitment to transforming pets’ lives through delivering an every-growing portfolio of tasty and nutritious pet food all while offering unrivalled customer service.”

Natures Menu has over 35 years in the business and aims to satisfy the nutritional needs of our pets and provide them with a healthy diet that is packed full of pure, natural goodness. Approved by vets and offering raw dog and cat food made with quality meat and fish, blended vegetables, fruits and healthy carbohydrates, Natures Menu prides itself on using ethical product sources wherever possible.

Discover more about the new Natures Menu treats by visiting stand F14 at PATS Sandown to learn why the Country Hunter Superfoods Bars will no doubt become a firm favourite with customers and their beloved pets. Natures Menu is also running some exclusive freezer deals at PATS.

For retailers wanting more information on Natures Menu ranges, please visit www.naturesmenu.co.uk or speak to an expert for advice on 0800 0183770.  

Vitalin will be showcasing its new luxury dog range, including the Tetra Pak packaged Pâté range, at PATS Sandown.

Tetra Pak has many benefits to the customer as well as the planet – it is eco-friendly, convenient, easily resealable, safe to use and keeps products fresh for longer by preventing external sources of contamination like oxygen and UV light. This all helps to protect the 80% Chicken and 85% tuna that Vitalin uses in its Pâté range, which have been gently steam-cooked to create meals of the highest quality.

David Tinker, National Sales Manager at Vitalin, said: “We’ve made the decision to use Tetra Pak with our Pâté range as part of our commitment to reduce our carbon footprint and environmental impact, and align ourselves with the growing consumer demand for manufacturers to become more sustainable.”

Exclusive deal for visitors:

Visitors to the Vitalin stand at the PATS Sandown show will receive an exclusive 15% off on all products.

As well as the super premium dog, cat and ferret food, you can also choose from a new range of luxury dog food products, including:

• Adult Fresh Meat with 60% British chicken
• 85% Fresh Chicken Pâté and 80% Fresh Tuna Pâté
• Luxury Dog Treats with 60% fresh British duck

Keep up to date with all Vitalin products on their website at www.vitalinpetfood.co.uk

PetLondon has brought the Best of Britain to PATS Sandown next month as it looks to kickstart a renewed sense of pride as well as finding its position post-Brexit.

PetLondon provides a huge selection of British themed clothing, toys and accessories that celebrate classic iconography across the UK, offering buyers an unrivalled selection for their clients at various price points and the cutting edge of fashion and consumer demands.

Fit for any king or queen, PetLondon’s throne bed is an uber luxurious dog bed and basket, upholstered in crushed velveteen that shines and shimmers in the light. The surround is upholstered in faux ermine for added class; with the bed raised slightly off the ground with non-slip legs. The throne is adorned with gold lace trim and a royal crown headboard. A reversible ermine and red royal crown cushion is included for added delight.

Proving extremely popular already is the regal and elegant Royal Dog costume. Comprising of the cape and matching hat, the two-piece set will satisfy the highest of standards. The cape is made from a soft crushed velveteen in royal red and trimmed with faux ermine plush. The matching hat is included in the set complete with sparkly jewels. A metallic gold brocade detailing is found around the cape which easily fastens with a Velcro strip and the crown attached with elastic straps and a toggle under the chin.

The Union Jack is flying informing those royal subjects that your little royal highness is in residence. The Royal British Crown Plush will be the crowning jewel of any toy collection. Made from a super soft fleecy exterior and sewn crinkly glittering jewel detailing. No one will forget how special your pup is as the word ‘Royalty’ is found embroidered on the reverse. The Union Jack pattern covers the bottom on both sides of the toy with a squeaker for added fun. 

PetLondon has a multitude of British themed toys with the selection growing year upon year, that have proved extremely popular with retailers. The highly patriotic range include:

• A royal Guardsman Baton complete with furry hat and squeaker
• A Royal British Crown plush toy with Union Jack detailing
• The classic London Bus, Big Ben, Black Cab and Red Telephone Box Plush Toys
• Two Tug toys – British Red Pillar Post Box with tough stitching and three colour braided classic rope ball
• Union Jack Tennis Balls, a classic dog toy reimagined

On the apparel side of the agenda, PetLondon offers a British Bus Knit Jumper that is full of spirit with a detailed pattern featuring marching guard dogs, London buses and confetti bones. Made from a deep navy yarn and rounded red neckline with red ribbed cuffs and hems. Which has proved an instant favourite.

The UK Paw Hoody is a soft and lightweight jumper with an easy and comfortable fit. This super soft and cosy attire is emblazoned with a sweet Union Jack paw print on the back. The soft grey flannel body is ideal for active dogs or as loungewear around the house.

To round off the selection of clothing, PetLondon is offering a Royal Guardsmen tee-shirtt hat has proven popular in the UK and international markets. The very reasonable cotton top is lightweight and sleeveless in design, adorned a guard dog waving a flag. The matching Guard Dog Toy also is available.   

Beco Pets is offering a free mint tea and roll of poop bags to everyone who visits its stand at PATS Sandown, E1 in the Surrey Hall. The idea is to celebrate the brand's mint-scented, strong, thick and degradable poop bags.

George Bramble, the founder of Beco Pets, said: "We are proud to have been working with the organisers of PATS for over five years, always trying to offer something new and exciting to their visitors."

Along with competitive show offers, Beco Pets has previously built a fresh meat and fish display to show what goes into its dog food, an exclusive buyers lounge and flown the UK's largest inflatable poop bag above its stand.

The PATS organisers have pegged this year as 'one not to miss' and everyone who arrives will be greeted by a Beco Team member offering them a tea bag and directions to where they can collect their 'cuppa'.

Leading pet accessory company Verity & Voss has become the exclusive distributors for Kiwi Walker and launched an exciting range of innovative products for dogs at PATS Sandown. The brand is synonymous with quality and is a welcome addition to the Verity & Voss family of products.

Kiwi Walker’s range of toys are made from TPR foam which floats, is very chewable and grippy and most of all, it’s very tough! The toys are available in two sizes and come in blue, pink, yellow and green colour options, the Kiwi signature Biff Bang Pow! Colour range. The shapes are designed to stimulate and encourage play - chasing, fetching, chewing and tugging. Choose from a ball, ring, Frisbee, zeppelin or octopus shape design.

Kiwi Walker Squeakies are a range of latex whistle toys which are not only attractive but are also satisfying to chew. These squeaky classics will keep a four-legged friend entertained for hours and will prevent it from destroying the curtains or snacking on a favourite pair of shoes.

There are a myriad of signature Kiwis in all sizes and colours, plus classic cars, a plane and a kayak, all lovingly moulded from latex rubber for aesthetic excellence and maximum durability. Squeaky Latex toys come in a range of Kiwi Walker colours including blue, red, yellow, green and brown.

The Kiwi Walker SLEEP range consists of beds and mattresses which use orthopaedic memory foam. With hypo-allergenic properties the foam moulds and adjusts to weight, relieves pressure on joints and promotes natural spine alignment. Kiwi beds and mattresses have completely removable covers designed to be easy to strip down and easy to wash.

The materials are soft and fleecy where they need to be and cool where they need to be. Designs range from the simple flat throw mattress to sofa and border beds that support and cuddle in reversible warm/cool materials. Kiwi blankets are available in four colours, two sizes, are double-sided, super-soft, fully washable and offer decadent dog luxury. Throw anywhere to protect furniture and beds.

The Kiwi Walker APPAREL range consists of collars, leashes and harnesses designed with three things in mind.

• Comfort- The materials and multiple levels of adjustability insure a secure but gentle fit and are attractive in design.
• Security- to stop dog’s wandering off. Low Load Technology and tough nylon construction make for a safe and long-lasting collar.
• Safety - Keep the dog safely tethered in the park and on the street. Reflective stitching also keeps dogs visible. Anti-choke safety systems insure against collars and leads becoming too tight. 

All collars, leashes, harnesses and rope leashes are available in a range of sizes to fit any size dog.

The TREATS range consists of all-natural freeze or air dried 100% pieces of meat, fish and fruit and are available, in bags or jars, in chunks and strips. There are no preservatives, colouring or additives of any kind. Just food, dried for a flavour explosion and are so good you can eat yourself.

The Kiwi Black Bowl is a classic bowl made from tough ABS plastic. The design is classic, understated and clean and is available in four colours and has side handles. The Cheese Bowl is a two part solution with a heavy base and a light stainless steel upper and non slip feet. The UFO has a non slip vulcanised rubber base and features raised legs. The jewel bright upper joins the rugged base in a gentle wave. The Travel Bowl is a pop-up double collapsible bowl housed in a zipped pouch that comes in a range of bright colours.

When the great outdoors beckons the Kiwi TRAVEL range allows pet owners to carry the entire dog’s paraphernalia in a portable fashion. All products are available in the Kiwi signature colours of: BLUE PINK YELLOW GREEN and nature-compatible BROWN.  The Pet Carrier is made from Nylon and Polyester, is tough and comfortable to use and carry. One size only.  The Rewards Pocket is a Snap-close silicon treat holder that clips to your belt.

The Travel Bottle 750ml/500ml is a Silicon sealed 2-in-1 food and water bottle with carry clip for a bike, belt or rucksack  The Travel Bowl (350ml ) has a Velcro attachment to the base, is slim and tough and comes in a nylon carry bag.  The Waste Bags are five rolls of 15 bags each in five Kiwi colours. They are biodegradable and leak proof. The Waste Bag Case Bag clips to a belt and takes a Kiwi waste bag.

For further information or to enquire about becoming a stockists, visit www.verityandvoss.com E: info@verityandvoss.com

Pet food brand Purely Fish has announced steady growth both here in the UK and also through export sales worldwide.

The Cornish based company that produces a range of 100% natural pet food and treats made from fish, launched just 20 months ago with just three varieties of dog treats.  The company now has 34 different SKU’s, covering treats, wet food, toppers and raw, for both cats and dogs, in retail and bulk buy sized packs.

At PATS Telford last September, Purely Fish launched four new SKU’s, two for dogs and two for cats in handy 20g snack packs.  These treats embrace the growing trend of humanisation in pet food, whilst maintaining core values – ‘healthy and natural’. 

Purely Fish Business Development Manager, Karen Scott comments: “Innovation is key to the continued success of Purely Fish and we commit a great deal of time and investment to ongoing new product development. 

“We listen to our customers and understand their needs, and over the next 6 months, we aim to bring a number of new products to the market place, to help our brand to continue to grow.”

Exports of Purely Fish now cover Hong Kong, Taiwan, Singapore, Poland and Germany.  In the UK, Purely Fish is stocked by many of the leading pet wholesalers and retailers including Pedigree Wholesale and Pets Corner.

Rachel Carr, a Buyer for Pets Corner comments: “It’s great to see a small British company grow and promote their Cornish heritage within independent pet stores in a very busy marketplace.”

Purely Fish is exhibiting at PATS Sandown on stand A2a in the Surrey Hall.

Entered into the New Product Showcase at PATS Sandown is one of the company’s newest products, ‘Purely Fish with Salmon for Cats’, a complementary wet food, packed in a 170g weight can with a ring pull lid for convenience.  Made from just salmon and whitefish, this product is 100% natural and rich in Omega 3 oils to benefit skin and coat condition, heart health, joint mobility and digestion.

For more information, please visit www.purelyfish.co.uk or contact Karen Scott on 01579 346777.

Pioneering dog-food brand, Different Dog, is exhibiting at PATS Sandown 2019 to preview its innovative, plastic free retail packaging. As well as this exciting development, the team will also be showcasing a range of new seasonal recipes.

Considerate to dogs' needs and the planet We all know plastic presents a significant environmental threat. This ongoing war on plastic waste has inspired Different Dog to introduce new plastic-free packaging across its entire product range. Caring about the planet as much they care about dogs' health and happiness, Different Dog are launching fully compostable, cardboard pots. Visitors to PATS will be treated to an exclusive preview ahead of the roll out in Spring 2019.

Located on Stand L5 co-founders, Charlie and Alex Thurstan; in-house vet - Alison Lambert; and operations manager, Steph Teece will be on hand to introduce customers to Different Dog's latest release, Nutrition Boosting Bone Broth. Cooked in house the old-fashioned way, using grass-fed Lamb, Bone Broth is a complementary nourishing drink. Serve as a tasty nutrition boost to moisten food or as a liquid treat with benefits - ideal for dogs that are a little under the weather, perfect for picky eaters, or to help keep pets in tip-top health.

Special occasion - there's a dinner for that!
Based on family favourites, Different Dog's high-quality recipes are designed by veterinarians and nutritionists. Each recipe is prepared using fresh ingredients from local suppliers and is grain-free, low in carbohydrates and packed full of superfoods, all meals meet FEDIAF guidelines for a complete and balanced diet.

New additions to the range include:

  *   I Love You Beef
  *   Easter Lamb
to ensure dogs don't miss out on special calendar celebrations!

Co-founder Alex comments; "We're extremely excited to return to PATS. We're different - we want every dog to be as happy and as healthy, however, it's not just what our pets eat that affects their wellbeing but also the state of the environment they live in, which is why we've pledged to switch our packaging to a plastic-free, compostable alternative in 2019.   So out with the old processed meals and plastic and in with the shiner coats, better digestion and reduced waste!  Our range of healthy, natural and homemade family favourite recipes, means owners can feed their dogs as well as they do their family and be less impactful on the environment."

For All DogKind has introduced new soft chew supplements to its award-winning range of products and is showcasing them at PATS Sandown.

“We know the importance of a happy and healthy dog, and that’s why we believe their rewards should include functional and nutritional benefits to support their wellbeing,” say the company.

“Designed for three key areas our supplements are made with natural ingredients and antioxidants to support digestion, joints and anxiety in dogs.”

Fish4Dogs has announced a new wholesale distribution partnership with Trust Pet Products in an exclusive arrangement for the UK which focuses on providing enhanced opportunities for independent retailers to sell the full range of healthy food and treats from Fish4Dogs Ltd.

The move is seen as a “great fit” for both companies as both invest in the development of customer relationships with independent pet shop owners.

Both companies benefit from being based in the Midlands – Fish4Dogs in Worcestershire and Trust Pet in neighbouring Warwickshire - meaning that they can work closely together and use their location at the ‘heart of England’ to ensure swift and steady supply across the UK.

Graham Smith, CEO of Fish4Dogs, said: “We are delighted to be entering into a new partnership with Trust Pet at a key time in our business growth. This is a very exiting year for us with lots of changes ahead which will put our brand in the spotlight”

“We are not a grocery brand and have no strategic intention to be one, finding a first-class distribution partner with established relationships and shared values is a major part of our decision to work with Trust Pet in the speciality pet sector”.

Said Andrew Clarke, General Manager of Trust Pet Products: “We are very excited to be partnering with Fish4Dogs as its wholesale distribution partner. Trust Pet Products is a family business and always try to put the customer first, an ethos that we most definitely share with Fish4Dogs. We pride ourselves on knowing our customers by name, what products they have previously ordered and making them feel valued.

“We look forward to sharing the entire range of Fish4Dogs and Fish4Cats products with them.”

Trust Pet Products was established over 45 years ago and has steadily established itself as a leading pet trade wholesaler supplying a vast range of pet food and accessories. It places a keen emphasis on customer service with dedicated telesales, warehouse and distribution teams whose focus is on meeting customer requirements.

Its flexible working arrangements allow indepentent retailers to ‘mix and match’ brands – calling off a variety of products in small quantities if required which will extend the reach of the Fish4Dogs and Fish4Cats brands – allowing them to be bought in even more pet shops across the country.
 
Fish4Dogs will be discussing the new partnership with its customers at PATS Sandown at stand B8.
 
For more information see www.fish4dogs.com

The best news service every week.

Subscribe for free by clicking here

Fish4Dogs is going bananas about bananas with a fruity new addition to its popular range of fish-wrapped treats.

Banana Wraps - available later this month (15 Feburary) - are delicious treats made from dry banana slices wrapped in fish skins.

The inclusion of banana came about by popular demand - voted for by Fish4Dogs customers in a “most wanted” list of ingrediants that they were keen to see used in future products.

Dogs have a sweet tooth, so Fish4Dogs Banana Wrap Treats will be the perfect guilt-free treat to satisfy a dog’s taste buds. They have a lovely crunchy texture and are without ‘hidden nasties’.  They contain 62 per cent banana and 38 per cent fish skin, are a gluten-free, grain-free recipe with no added artificual preservatives or colourings.

Authenticity is all-important to Fish4Dogs, so it is appropriate that the Banana Wraps campaign is being fronted by Star – a Collie cross owned by Customer Service Advisor Jill Aston. Star is a regular in the Fish4Dogs office and is relishing her role as ‘chief taster’ for Banana Wraps.

The addition to the range – which joins Sea Wraps with sweet potato and Sweet Ocean Wraps – with apple - comes in 100g bags with a RRP of £4.50.
 
They are being showcased to trade at PATS Sandown show (10-11 February) and will be on direct sale to customers in March. Fish4Dogs can be found at stand B8.

Said Head of Marketing Jo Little: “Last year, we asked our customers which fruity alternative they thought their dogs would enjoy. A whopping 40 per cent chose banana and so, we developed Banana Wraps, which are a fantastic addition to our sea wraps range and provide a delightfully crunchy way to treat your dogs while sating their desire for something sweet.”

For more information see www.fish4dogs.com

WildWash is proud of its cruelty-free status, and if proof were needed all of the company’s own brand cosmetic products are now certified as not being tested on animals under the Cruelty Free International Leaping Bunny programme.

Leaping Bunny is the international gold standard for products that are free from animal testing.

“We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria,”  said Jane Cooper, from WildWash’s parent company Pet Revolution.

“Our supplier monitoring system is also open to independent audit. We are so pleased to start off the New Year with this fantastic seal of approval.”

For more information about the Leaping Bunny and Cruelty Free International, visit: http://www.crueltyfreeinternational.org/

The Pet Industry Federation has launched PIF Print - an exclusive new discounted printing service for its members.

PIF has partnered with a leading print supplies company to bring its members an online website of marketing material most often needed for business.

Users can customise pre-designed templates or upload their own artwork, and then send them to print.

This new benefit offers excellent quality printwork at a lower price than other online printing services, all with free delivery. Simply visit www.pifprint.co.uk for further details.

PIF Print joins the continually expanding range of member benefits on offer to members from the Pet Industry Federation.

From advice and help on licensing issues, access to regulated qualifications; to legal help, insurance and discounted telephone and broadband; as well as more fun offers on chocolate and wine, there are more reasons than ever before to become, and remain, a member of the Pet Industry Federation.

Further information is available from the PIF Business Centre at PATS Sandown; from PIF customer services on 01234 273933 or at www.petfederation.co.uk

New British company Charlie & Co Naturals has unveiled a premium dog shampoo at PATS Sandown...

The 100% natural shampoo is made with a unique organic oats and seaweed extract by a leading organic pharmacist Margo Marrone.

This unique formulation is highly effective for soothing and maintaining a dog's coat and skin naturally. 

Charlie & Co Naturals was founded by Margo and Shirin Valipour, a key naturals specialist and dog lover. The shampoo was formulated for Shirin’s dog Charlie four years ago as Charlie had skin allergies due to an immunity condition. It helped heal Charlie’s skin and make her coat shiny.

The dog shampoo will be available from April with a RRP £14 (400ml).

You’ll be able to find Charlie & Co Naturals on stand R3 at PATS Sandown.

Beaphar UK has returned to PATS Sandown with lots of exciting things for retailers; the UK launch of their new branding, a chance to win a range of their fabulous new products, and their return to the PATS seminar stage, with this year’s presentation offering SQPs the opportunity to earn 8 CPD points.

Presented by Georgina Shrimpton RVN, Beaphar’s Technical Support Executive, the interactive seminar will focus on Parasite Control and Prevention. As a Registered Veterinary Nurse with a wealth of hands on experience, Georgina is the ideal choice to lead this seminar, having personally encountered the kinds of questions pet-owners may have about parasites on a day-to-day basis in practice.

Centring on fleas, ticks and worms, the seminar will provide attendees with an in-depth look at these parasites, as well as give information on dealing with perceived inefficacy/product failure and the safe supply of medicines.

Georgina said, “I’m really excited to be speaking at PATS Sandown 2019. A key part of my role at Beaphar is making sure we deliver the most informative and up-to-date information to our customers and everyone that works in the pet industry, so that they can pass this on to pet-owners.

“This was one of the key reasons behind reviewing the seminar content from last year, and I am delighted that in doing so we can not only offer a seminar that is more informative, but one that is now worth 8 CPD points.”

PATS Sandown 2019 is also the setting of the UK launch of Beaphar’s new branding, which was first revealed to the pet trade at Interzoo 2018.
Dr Sue Huggett, UK Business Manager, Beaphar UK, said: “PATS is the highlight of the UK pet trade calendar, so there is no better place to launch our new branding and exciting new product ranges to our customers.

“The new branding is eye-catching, attention grabbing and more emotionally appealing to pet-owners. Our new Beaphar CatComfort® range is a great example of this, and the show will be a good opportunity for all PATS visitors to visit our stand and see for themselves just how impactful the new Beaphar branding can be in their store.

“Our visitors will also have the opportunity to win a fully stocked Beaphar CatComfort® CDU worth £180 and a £100 Gourmet Guide voucher, which can be put towards dinner for two at a restaurant of their choice.”

Dr Huggett concluded: “PATS Sandown 2019 will be Beaphar’s most exciting to date, so we hope customers, both current and new, will come along and say ‘hello’. We very much look forward to seeing you there.”

Beaphar’s seminar, Parasite Control and Prevention, is being held at 11.10am on Sunday 10th February and 11.50am on Monday 11th February. To attend Beaphar’s seminar and PATS Sandown, make sure you register on the PATS website.

For further information about Beaphar’s training or product range, our new branding or to enter our competition, please visit the Beaphar stand - F13 - during the show.

TICKLESS introduces the new generation of ultrasonic flea and tick repellent at the PATS Sandown.

The TICKLESS device emits a series of ultrasonic pulses that are imperceptible to humans, pets or wildlife, but interfere with the ability of ticks and fleas to orient themselves.

Environmentally friendly, contains no chemicals or fragrances, making it perfectly safe to use for everyone.

The TICKLESS technology underwent rigorous testing and was proven effective by a clinical study at the University of Camerino, Italy.

The TICKLESS Pet keeps ticks and fleas away without the use of dangerous chemicals. By fastening the easy-to-use, tiny device onto your cat or dog’s collar, parasites can be kept away for up to 6-12 months after activation, leaving you and your pet free to enjoy nature.

New product, the TICKLESS Mini, is aimed for small dog breeds while TICKLESS Cat is the company’s first-ever device particularly aimed for our feline friends.Both models are are also rechargeable.

“TICKLESS Cat and Mini represent the new generation of ultrasonic flea and tick protection. It’s stronger, more effective yet this is the smallest ultrasonic repeller on the market today,” said Mr. Daniel Kiss, CEO and owner of the TICKLESS brand.

“We have been doing a lot of research within the pet industry and realised that owners are really worried about toxics in such repellent products. TICKLESS contains no chemicals or fragrances, making it perfectly safe to use for pets and humans alike.”

Grooming demonstrations and workshops have returned to the show after a two-year absence.

Visitors are being treated to a packed programme of grooming tips and techniques from the experts.

State-of-the-art grooming demonstrations and talks are being given by some of this country’s leading dog groomers in association with the British Dog Groomers’ Association and The Welsh Grooming Academy.

The demonstrations highlight the knowledge and expertise required to complete traditional grooming techniques successfully as well as showing off a few modern and creative ideas.

With an increasing number of pet retailers introducing grooming salons into their stores, the PATS programme of talks and demos are providinginvaluable insights into this side of the business.

There are also demonstrations and information on tools and products for the everyday groomer, plus tips and tricks to increase salon revenue.

PATS Sandown has secured a strong line-up of speakers for seminars designed to give pet retailers ahead-of-the-game ideas on new lines, new approaches and new profit potential.

The talks, produced in association with Pedigree Wholesale, are taking place in the Seminar Theatre in the Esher Hall of Sandown Park Exhibition Centre.

The free-to-attend series of retailer-focused seminars will cover a wide range of topics including: nutritional truths; pet shop licensing; how to stay ahead of the pack; improving a pet’s quality of life; small animal nutrition; building a brand that matters; and how telling stories will help you grow your business.

There will also be a chance to earn Continuing Professional Development (CPD) points for those people attending a special seminar on parasite control and prevention, by Beaphar UK. The CPD points will go towards the ongoing development of Suitably Qualified People (SQP) working in the pet industry.

The line-up of talks on Monday are as follows:

10.30-11.00

Small animal nutrition

Speaker: Sam Marriage, Marriage’s

11.10-11.40

Licensing 2019 – all you need to know

Speaker: Nigel Baker, Pet Industry Federation

11.50-12.50

Parasite control and prevention

Speaker: Georgina Shrimpton, Technical Support Executive, Beaphar UK

13.00-13.30

How telling stories will help you grow your business

Speaker: Guy Blaskey, Pooch & Mutt

13.40-14.10

Focus on trends - how to stay ahead of the pack

Speaker: Clare Howcutt-Kelly, Editor, Pet Product Marketing

14.20-14.50
How to build a brand that matters instead of just a business
Speaker – J Nichole Smith

PATS Sandown is proud of its continuing support for the Dogs for Good charity, which trains assistance dogs for adults and children with physical disabilities.

This year PATS is extending its support of the charity by sponsoring a puppy called Winter. 

Dogs for Good became PATS’ chosen charity in 2018 and were given great receptions at both the Sandown and Telford shows.

As well as collecting donations during the exhibitions, the charity will be given items from the New Product Showcase after the show to use as competition prizes at their many events.