In This Issue
Smiles all-round as PATS off to successful start
New Product Awards revealed at PATS Sandown
WHM Pet Group invites retailers to Country Fair
New company launched to produce lab-grown pet food
Reforms to pet microchipping regulations in England set out
Pets at Home revamps centres with new grooming salons
First Jollyes-branded trucks to hit the road in May
Award-winning retailer Just for Pets opens 21st store
International trade conference issues timely advice
Lily’s Kitchen launches new range to refuel active dogs
All About Pet Health plans to expand own label business
The Dog Doctors launches Natural Flea, Ticks & Mites Repellant Treatment Spray
Owners encouraged to boost and nourish pets
Get your own copy of Pet Trade Xtra
Dog owners offered chance to invest in online retailer
Bira 'underwhelmed' by Spring Statement
Bestpets launches new product line for cats and dogs 
Highest placed GB adult ever on snow
Search for new face of pet collection
Beloved family cat makes miracle recovery following accident
The best of last week's Pet Trade Xtra
Wilsons pet food recalled over salmonella fears
Frozen pet product set to take treat market by storm
Barking Bags had sell-outs on its stand at Crufts
Pet industry entrepreneur raises profile of anxious dogs 
CONTACT US NOW

Find out how Pet Trade Xtra can help to promote your business and products.

Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


New company launched to produce lab-grown pet food

A new company called Good Dog Food has been launched in a bid to develop a novel range of healthy, eco-friendly pet food products made by using cultivated meat.

 

Good Dog Food is an exclusive venture between Roslin Technologies and Agronomics, focusing on pet food. Roslin Technologies is partially owned by the University of Edinburgh and has preferential rights to IP from the Roslin Institute, famous for Dolly the sheep, the world's first cloned adult mammal.

 

Meat provides essential nutrients for companion animals but when produced from livestock or fish, it is a major driver of climate change and often results in the over-exploitation of natural resources. 

 

Good Dog Food believes that many pet owners are looking for more sustainable alternatives and cultivated meat can provide a healthy, ethical, and sustainable source of meat for their pet's food. Cultivated meat is grown from cells without the need to raise and slaughter animals and has the potential to have a significantly lower environmental impact.

 

Roslin Technologies brings to the venture its world-leading animal cell line technology, including its pluripotent stem cells that continuously self-renew – ideal for cultivated meat production. In addition, Roslin Technologies' privileged relationship with the University of Edinburgh provides the venture with access to leading animal science and world-class research facilities and capabilities.

 

Agronomics brings a network of passionate investors and cultivated meat experts that will provide the expertise to build the venture. Led by CEO, Owen Ensor, Good Dog Food will focus on the development, registration, and product launch of healthy, eco-friendly cultivated meat pet food products. This will reduce the use of live animals and can considerably reduce the environmental footprint of pet food.

 

Screenshot taken from Agronomics website.

 

Jim Mellon, executive director of Agronomics and chairman of Good Dog Food said: "An untapped sector of the agricultural market is the production of pet food via cellular agriculture. We are delighted to be able to announce our first joint venture in the cultivated meat field, to focus on the production of cultivated pet food.

 

“As a dog owner I have been looking for high-quality meat alternatives to provide to my dogs. Good Dog Food will do exactly that. It is even more exciting to know that Good Dog Food may accelerate the introduction of cultivated meat to the broader public."

 

Ernst van Orsouw, Roslin Technologies' CEO, added: "We are very pleased to be launching this exclusive venture with Agronomics. Combining our joint passion for a more sustainable world and our unique complementary expertise will allow Good Dog Food to become the global leader in cultivated meat-based pet food products and make a positive impact on the food chain."

Facebook Twitter LinkedIn