Handiscoop fails to impress in the Dragons' Den
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Pet product inventor John Nichols failed in his bid to secure a £45,000 investment for his innovative Handiscoop when he appeared in the BBC2's Dragons’ Den on Sunday.
John was shown asking the Dragons for the sizeable investment in return for 15% of his company.
"I lost out and they lost out," John said on camera after being turned down by the five Dragons. "I didn't do a good pitch early on and the Dragons seize on that. It's difficult to hold all the figures in your head."
Despite the rejections, the Handiscoop was described as being a "good and practical product" by Dragon Toukar Suleyman.
John invented the HandiScoop five years ago and has sold over 50,000 units. The product has already appeared on television, featuring on ITV’s ‘This Morning’.
John told Pet Trade Xtra that he found the whole experience of entering the Dragons’ Den “extremely daunting but in a strange way enjoyable. Even though I didn't win the investment I think the exposure will be good for Handiscoop."
He has just gone into partnership with Steve Driver, of Pet Trade Innovations, who will be using his knowledge of the pet industry to drive sales of the product even higher.
Over the next few months the partners will be relaunching the product in new improved packaging with a new video.
If you missed the Dragons' Den episode you can view it on iPlayer. Click here to view. Fast forward to 30 minutes and 48 seconds to see John's appearance.
To discover more about the product visit www.handiscoop.com
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