In This Issue
HOWND chosen to pitch at Pets and Money Summit
Owner claims Pets at Home held his dog to ransom
Pet Trade Xtra produces a digital magazine version
Award winning Naturediet's eco-packaging range extended
Vitalin to showcase new dog food range at Crufts
Lintbells Mobility Matters support materials
Exciting new products to be launched at PATS Sandown
Different Dog to unveil plastic-free packaging
What’s new from the Pet Industry Federation at PATS?
For All DogKind add supplements to award-winning range
New top choice for mini dogs from Josera
Conference to provide practical advice to exporters
Get your own copy of Pet Trade Xtra
Sales reps in pet trade warned to beware of false promises
Poppy’s Picnic nominated for two prestigious awards
Pie shop opens in closed-down pet store
RSW International Ltd to showcase pet products at Spring Fair
WHIMZEES is ‘top dog’ in fighting dental decay
New cat food launched in UK by Swedish firm
Garden centre donates animal-friendly plants to rescue centre
Veggie Dog is 99.99% Vegan
The best of the previous Pet Trade Xtra
Pet store closes its doors due to 'unsustainable' trade
Pet retailer considers £8m stockpiling plan in case of a calamitous no-deal Brexit
World’s most hygienic germ-busting dog food bowl
New Wagg wet dog food range goes on sale this week
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New Wagg wet dog food range goes on sale this week

Inspired Pet Nutrition, the UK’s largest independent producer of dry pet food, is set to grab a slice of the UK’s fast growing wet dog food sector with the launch of a range under the Wagg brand.


Wagg is already the branded market leader by volume in the dry dog sector with a 24% market share and last September unveiled new packaging as part of a major £500,000 re-launch. 


This will be its first venture into the wet food sector where growth is being driven by the plastic tray format with overall branded annual sales more than doubling to over £24 million in the past two years. 


There are four flavours in the new range – salmon, chicken, beef and turkey – available in 390gm trays.  


The trays will be an addition to the VAT-free Wagg Worker range. 


The first three flavours will be on shelf in Morrisons with an rsp of 90p. Further listings in the multiples are planned along with a roll-out to retail channels in the pet trade.


Chris Wragg, marketing director at IPN, said: “This exciting new range is a result of both innovation and manufacturing expertise, combined with probably the most well-invested pet food business in the UK.  


"Some £14 million has been invested in new facilities in North Wales and the launch expands the Wagg proposition of ‘no nonsense, great quality and value’ into the fast growing tray sector of the wet market.”

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