In This Issue
Guinea pig lovers unite as Piggy Fest 2026 heads to Jimmy’s Farm
Cash-strapped Brits swap dogs for pet pigs
Recipe book launched for 20th Rabbit Awareness Week
Retailers urged to champion improved rabbit nutrition to drive better business 
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Elvis brings Rock 'n' Roll to Jollyes new store
Ceva introduces 'Pets at Work' programme
Lords Pet Parasite Medication inquiry concludes
Independent retailers welcome government action on VAT fraud
Urgent advice for owners as temperatures soar
Pet cremation firm’s permit mistake pays for environmental work
The best of last edition of Pet Trade Xtra
Microplastics found in over 75% of pet food, claims new report
Fresh dog food brand lands major retail partnership
PIF launches new tool to support responsible marketing of pet supplements
Green Pantry launches freshly cooked dog food range
FEDIAF elects Greg Van Praagh as new president
Dragons’ Den pet brand wins £11m investment
Prestigious pet industry awards now open for entries
Pet food brand surpasses £100m in sales
The first-ever Raw & Fresh Awards launch in 2027
Encore launches New Bone Broth Toppers for Cats
WildWash partners with the Rescue Pet Awards 2026
Family pet business scoops double awards victory
Treats receive dog training school recommendation
The Paws Lab secures new retail stockist wins
LitPet’s new product is a pet industry first
Direct4Pet urges pet owners to take hydration seriously
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Pet food brand surpasses £100m in sales

 

Pet food business Lily’s Kitchen has recorded sales of more than £100 million for the first time, with its ecommerce offering, supermarket partnerships and international expansion contributing towards the growth.

 

Chief executive officer Giorgio Vesprini, commenting on Lily’s Kitchen accounts for year ending December 2025, said: “2025 was a milestone year for our team, which has worked incredibly hard to deliver sales of more than £100m for the first time.

 

“This commercial success, alongside our highest-ever B Corp recertification in Q1, scoring 102 points, has not only helped us gain market share but demonstrates our commitment to using business as a force for good.

 

“It is testament to the dedication and passion from across the business that has seen volume-led growth with gains in distribution across UK retail including grocery and specialty, strong performance across D2C and ecommerce, international expansion into new markets, and innovative new launches including a complete update of our cat menu and the introduction of a new texture for our dog menu, Ultimate Chicken Stews.

 

“In particular, in 2025 we were proud to have secured incremental distribution increases in across various categories in Tesco, Waitrose, Sainsburys and Co-op. All of this is against a backdrop of increased interest in nutrition from pet parents who want to ensure their pets are enjoying meals made with proper meat and natural ingredients.

 

“We look forward to keeping up this momentum through 2026 and beyond.”

 

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