In This Issue
Billy + Margot acquires premium UK pet food business Benyfit Natural
Pet firm lives up to ‘fastest growing company’ reputation as it expands into Australia
Nation's pets will suffer if there's a hard Brexit
Pets at Home hires former Argos exec David Robinson
Pet food business sets out ambitious plans for future
Renowned organic skincare brand launches pet range
Latest international buyers’ event offers major opportunity for UK suppliers to reach European pet and garden outlets
New champion crowned at British Dog Grooming Champs
Woofs' Cookie Jars make the perfect Christmas gift
Help cats feel at ease with new Beaphar CatComfort
Natures Vet opens new branch in Radstock, Somerset
Santa Paws is coming to town with HOWND's pawsome stocking fillers
Natures Menu refreshes natural ‘Raw Chunks’ range
Lintbells’ Mobility Matters pack offers value-added service to build customer relationships
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Cash stolen in pet shop raid
CCTV shows burglars wearing Freddy Krueger masks breaking into pet warehouse
BETA International 2019 Innovation Awards judges revealed
Vitalin to exhibit at National Pet Show
The best of the previous Pet Trade Xtra
Dog dies after eating ‘treat’ bought from pet shop
Barking Heads picks up national dog-friendly award
PetSafe Brand firm acquires pet travel product business
Top prize for dog food company at rural business awards
Inspired Pet Nutrition appoints Group Operations Director
Devon firm launches vegan-friendly dog treat
Lily's Kitchen enhances its ethical credentials
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Lintbells’ Mobility Matters pack offers value-added service to build customer relationships

Lintbells has launched its new Mobility Matters initiative to the pet trade for the first time. It provides training and useful resources to stores, to assist owners in the multi-modal management of dogs with stiff joints.

 

On offer is free training and support materials that allow outlets to offer a value-added service to dog owners. It’s estimated that one in five dogs suffer from mobility problems* so there is a distinct need for help to manage it.

 

The Lintbells’ Mobility Matters initiative includes support materials that help pet owners better understand their pet’s joint health. There is a step by step guide in a flip chart format that allows a more structured conversation to take place and which addresses the many ways the pet can be helped.

 

The role of supplements in supporting mobility is discussed but the materials extend even further. It includes adaptations that can be made in the home, such as using non-slip mats or raised food bowls and hints on how to choose a complementary therapy.

 

Lintbells is offering to visit stores and provide staff with the appropriate training. Once complete, certificates are issued for every staff member that has taken part and an ‘Accredited Mobility Matters Store’ window sticker provided to help signpost that expert support is available.

 

Also included is a handy pocket guide for staff to carry around and refer to as needed to ensure those ‘on the spot’ conversations reflect the learning, as well as giving the pet owner a reminder of all the key points to take home.

 

The initiative has been introduced following great feedback in the vet sector where a veterinary version of the materials has been used to support the set up of vet nurse-led clinics.

Lintbells Brand Manager, Gemma Cunningham, says retailers can use the materials to complement the advice given by veterinary practices and to refer customers to the vet when needed. There is a lot of potential to assist pet owners by reducing weight in overweight pets – which reduces the strain on joints – encouraging regular but gentle exercise and adapting the pet’s environment so it’s easier for them to get around the home and in and out of bed.

 

The idea behind the initiative is to take a wider, more ‘holistic’ look at how pets and their owners can be supported.

 

Gemma says that while Mobility Matters can help increase the sales of supplements and generate incremental sales from mobility aids and harnesses, the benefits go much further, “It’s about improving expert credentials and knowledge and developing the services pet owners want. We want to ensure that pet owners have a great experience when they ask their retailer for advice. Mobility Matters will enable retailers to exceed expectations and help their stores become a destination for expert pet care.”

 

*Johnson JA, Austin C, Breur GJ. Incidence of canine appendicular musculoskeletal disorders in 16 veterinary teaching hospitals from 1980 through 1989. Vet Comp Orthop Trauma 7:56-69, 1994.

 

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