Natures Menu takes a stance against puppy farming
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Award-winning pet food company Natures Menu has taken a strong strance in the fight against puppy farming by stating it will only directly serve retailers who have a 'no puppies or kittens for sale' policy in their stores.
In a statement on its website, Natures Menu said:
"We outlined in a previous post that Natures Menu completely support the campaign to stamp out puppy farming and the intolerable suffering it causes the animals we love so much.
"We are a natural pet food company who prides itself on its ethics, and our aim will always be to provide high quality produce to loving pet parents either directly from us or via specialist pet stores across the UK who dedicate themselves to the pets and pet parents who chose to buy products from their stores.
"As we educate ourselves further on the puppy farming industry Natures Menu has chosen to make it a policy of our brand to only directly serve retailers who can also demonstrate their commitment to anti-puppy farming by not selling puppies or kittens in their stores.
"Natures Menu is committed to encouraging the adoption of puppies and kittens from the many responsible, ethical and reliable sources that allow new pet parents to enjoy the loving relationship a pet companion can bring and we will continue to support the many charities, rescue homes, breeders and pet professionals who provide this valuable service."
TV Vet and anti puppy farming campaigner Marc Abraham described Natures Menu's announcement as "groundbreaking and a potential game changer for 'ethical' brands."
You can read the Natures Menu statement in full by visiting http://www.naturesmenu.co.uk/blog.aspx
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