In This Issue
Pets at Home reveals new ‘store of the future’ format as part of a million-pound makeover
Making a real difference to dogs’ quality of life
Pet products are winners on new BBC1 TV programme
Natures Menu ranked one of UK's fastest growing international firms
Pet firm invests in renewable energy at Norfolk factory
Busy Zoomark for large number of UK exhibitors
Barking Bakery goes international with popular dog cakes
Pet Brands launches new Cath Kidston range to trade
Frozzys announces new flavour launch for Spring/Summer
Fish4Dogs leads the way on dog-friendly workplaces
June 21st: Save the date for Britain's favourite dog day out
Beaphar to increase pet-owner knowledge and footfall with new ‘worming made easy’ campaign
Award-winning pet care brand launches Fragrance Range
Get your own copy of Pet Trade Xtra
Tesco offers discounted 'Clubcard Prices’ on pet food
Dog food company targets sustainability
Scruffs strikes gold in LUX Awards 2019
World’s best-selling performance canister filter redefined and redesigned
Ruffwear launches 'passpawt' to support local businesses in Lake District
Ultimate product in aquarium plant care
Companion Consultancy launches new training division for retail sector
FourFriends Pet Food sets up holiday promotion with Toad Hall Cottages
Make treat time fun with help of Catit Play’s Treat Puzzle
The best of the previous Pet Trade Xtra
Specially-installed ‘mega’ freezer boosts business at award-winning pet store
Owner claims dog ‘almost died’ after visit to Pets at Home store
How have pet products fared on the show so far? Find out on BBC iplayer
Say no to prize goldfish at fairs, says OATA
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Ruffwear launches 'passpawt' to support local businesses in Lake District

 

Premium dog gear brand Ruffwear has launched an exciting initiative - the Ruffwear Passpawt - to help support local businesses, in one of the most dog friendly places of all – Keswick, Lake District.

 

Ruffwear's mission is to build products to enhance and inspire outdoor adventures, like hiking, climbing and running for dogs and their human companions and this campaign is all part of that mission.

 

Starting in May and running in to mid-June, the Passpawt encourages guests to Keswick to visit local businesses and will offer discounts to several restaurants, hotels and retail stores in the town. And of course, dogs are more than welcome, in fact, they’re actively encouraged to come along.

 

Some of Keswick’s favourite establishments including; Nordic Outdoors, George Fisher, Podgy Paws, The Dog & Gun, The Wainwright, Ravenstone Manor, Derwent Water Mania and Inn on the Square will all be taking part in the campaign.

 

On visiting each location, proud owners of a Ruffwear Passpawt will receive a stamp in their booklet and will be able to take advantage of a range of offers including money off real ales, food and activities.

 

Accapi Group Managing Director, Rob Hughes commented on the campaign: “We’re proud to be able to support local businesses in Keswick with the Passpawt campaign. As a town that is so dog friendly, we felt like our values align perfectly, so when picking somewhere to do the Passpawt, it instantly jumped to mind. We hope this campaign can help drive significant footfall to businesses in Keswick and has a positive impact on the local community.

 

“We also hope that it introduces a few more people to the incredible gear Ruffwear® have to offer and encourages more people to get active and share adventures with their four-legged friends.”

 

Passpawts can be collected, completely free of charge, at any of the venues listed above and one lucky winner will even have the chance to win a bundle of goodies from Ruffwear.. To enter in to the prize draw entrants must hand in their completed Passpawt at Nordic Outdoors.

 

As part of the campaign, there will also be the chance to attend the Ruffwear Ramble, a walk organised by a Keswick favourite, Kerry Irving, along with his canine companions; Max, Paddy and new addition to the gang Harry. The walk will take place on Sunday 18 May, starting at 12:45pm and all the proceeds received from ticket sales will go to the charity Mind to support its ‘Mountains for the Mind’ initiative.

 

Kerry was excited to be involved in the campaign and spoke about the walk; “I think this is a great initiative from Ruffwear. I have been an advocate of the brand for a long time now and they are always looking for ways to support the relationships between dog and human. Keswick is such a wonderful place to visit with dogs as they are so accommodating and friendly, the perfect place to share the kind of adventures Ruffwear encourage.

 

“I am really looking forward to meeting lots of friendly faces on the walk, and to be able to support the incredible work Mind are doing, is an added bonus.”

 

To learn more about Ruffwear visit https://ruffwear.co.uk/

 

Learn more about Kerry’s walk and buy tickets here: http://wfsr.co/ruffwearramble

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