Leading pet care brand Animology is boosting its multi-award winning product range with the addition of two new specialist shampoos for dogs – Animology Curly Coat and Animology Deep Clean.

Animology Curly Coat is a shampoo specifically designed for curly coated dogs. Enriched with oatmeal and shea butter, it helps to remove knots from a dog’s coat and improve overall appearance, maintaining the structure and texture of the coat without over conditioning.

Animology Deep Clean is an intensive shampoo that penetrates the coat to target, loosen and remove stubborn dirt and malodour to leave even the thickest of coats clean and fresh.

Martin Breen, Group55’s Sales Director for Pet Care commented: “Animology is firmly established as a favourite grooming brand amongst dog owners, with a “go to” product in the range for almost everyone.

"The addition of our two new shampoos reinforces that reputation and delivers the sort of product innovation that Animology is synonymous with.

"Curly Coated dog breeds are increasingly popular, and yet there is relatively little on the market that specifically caters for their grooming needs.

"Deep Clean ticks the box for owners of those dogs who just love dirt, and I’m sure it will prove to be another essential product for those people for whom grubby dogs are an occupational hazard."

Animology Curly Coat and Animology Deep Clean are immediately available, direct from Group55 and from pet specialist wholesalers.

Both products carry a SRP of £5.50.