In This Issue
Pet store’s innovative way of attracting customers
Top vet becomes clinical director at Pets at Home
IAMS launches nutritious treats range
Pet retailers told to set the standard on animal welfare
BSB Products launches Carnilove canned dog food
PetQuip Business Village returns to Glee 2016
Pets Choice to launch new Natural Range at Interzoo
Burgess marks 10 years of Rabbit Awareness Week
Lily's Kitchen to launch Wholesome Veggie Feast
Eukanuba responds to consumer shopping trends
Fishkeeper Scotland to double number of stores
Get your own copy of Pet Trade Xtra
Simple way to keep dogs cool in warm weather
Survey reveals Top 10 unluckiest pet names
Vitalin launches Free Puppy Starter Pack
ORIJEN & ACANA to exhibit at the Royal Windsor Horse Show
Employees with new pets offered 'pawternity' leave
Fraud alert over ‘fake’ puppies and kittens for sale
Pets at Home store planned for Berwick-upon-Tweed
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Eukanuba responds to consumer shopping trends

Eukanuba is responding to changing consumer shopping habits by introducing a new 12kg format in their dog dry offering. The aim is to help support retailers with on-shelf price positioning.

With 10-15kg bags of food now worth 45% of dog food sales in the UK*, Eukanuba has responded with the introduction of a 12kg dry offering at a lower price point to support retailers in achieving stronger sales in the category.

Eukanuba’s whole range including Puppy, Adult, Mature & Senior, Light/Weight Control and Breed Specific will all be available in 12kg formats from April 1st 2016. These varieties have experienced the biggest shift in consumers opting for smaller format options, which is why Eukanuba is providing a 12kg option in these SKU’s.

The new format has a recommended retail price of £42.99-49.99 depending on specific product (price is at the sole discretion of the retailer). The new format and pricing will be supported through dedicated point of sale marketing materials to further support retailers in their communications to customers on shelf and in-store.

Julie Nottage, Pet Specialty Channel Leader for Eukanuba, commented: ‘’We are constantly reviewing market and consumer trends to ensure that we respond to be able to provide retailers with the best products to bolster premium sales within the pet food category.

"We feel that the new format will provide independent, specialist and national retailers with a competitive product offering and will be appealing to consumer with a lower absolute price point. The promotional price and POS materials will further support sales and encourage more consumers to trade up to a more premium product.’

“At Eukanuba, we believe in feeding pet’s premium nutrition with only the best, highest-quality animal proteins. That’s why we use chicken or lamb – not vegetables – as the principal source of protein in our foods.”

*GFK Pet Food Report 2015
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