In This Issue
UK pet industry celebrates excellence at PIF Awards
Revealed: 27 winners of prestigious PIF Awards
Independent retailers need more support during challenging economic times
Marleybones raises £2.5m to expand dog food range
Just for Pets partners with Years to launch exclusive chef-created dog food
Supreme Petfoods named in Pet Age’s 2025 Power 50
Pets4Homes acquires UK dog breeder app Breedera
Applaws taps into functional pet nutrition trend
UK start-up named one of Europe’s most innovative firms
Lily's Kitchen launches new limited-edition recipes
New study raises alarm among pet owners
Natures Menu launches new Freeze Dried festive gifts
Podium Pet Products rebrands BeLoved range
Get your own copy of Pet Trade Xtra
Pets at Home celebrates £1.5m fundraising effort for Royal British Legion
Canine Principles joins forces with BSAVA PetSavers to advance dog welfare
Independent retailers urged to prioritise cyber security
New research reveals breeds most at risk of aggressive canine cancer
Agria supports retired service animals
The best of last edition of Pet Trade Xtra
Nordic firm Snellman Petfood acquires UK raw pet food manufacturer Benyfit Natural
Pet Trade Innovations unveils Bamboodles rebrand
Award-winning pet store picks up another honour
Pet food firm unveils £6m office and distribution centre
Jollyes to open six new stores before Christmas
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Lily's Kitchen launches new limited-edition recipes

Lily’s Kitchen launches its new limited edition offering to bring festive joy to furry family members this Christmas. The range features specially crafted recipes with seasonal ingredients like turkey, cranberry, and sweet potato, packaged in seasonal-themed designs.  

 

From advent calendars to baked treats, pet parents looking to treat their beloved four-legged family this year need look no further than the B Corp pet food brand.  

 

And to spread even more joy this holiday season, Lily’s Kitchen is donating £20,000 from the sale of their Christmas recipes to Dogs Trust and London Inner City Kitties (L.I.C.K.)1. 

 

The full range includes:

Lily’s Kitchen Advent Calendar for Dogs, 68g – RRP £10.50   

There’s nothing quite like the run up to the big day. Sparkly lights illuminating shop displays. The hustle and bustle of passers-by. A visit to a Treat Shop filled with delights to nestle under your tree along with your dog’s delicious treats. What better way to ignite that magical feeling in our furry family than with their own advent calendar filled with festive baked treats?  Inside you’ll find Breaktime Biscuits with peanut butter and banana, and Bedtime Biscuits with a sprinkling of chamomile and passion flower. A daily treat for dogs to countdown to Christmas - talk about tasty! 

 

Lily’s Kitchen Christmas Advent Calendar for Cats, 25g – RRP £8.50 

Now your cat can enjoy a daily festive treat in the lead up to Christmas. These delectable grain-free* treats are made with turkey for twinkly eyed cats counting down to Christmas. The Festive Treats with Turkey are irresistible bites filled with turkey, served up with a soft centre and a crunchy shell.

 

Christmas Dinner Turkey with Ham and all the trimmings, 400g – RRP £3.70 

How to make your best bud feel included in the festivities? Simple. Serve them up their very own Christmas dinner.  A brand-new grain-free recipe* complete with all the trimmings (of course)! This limited edition festive supper is crafted with freshly prepared turkey (an excellent and delicious source of protein) with ham and a touch of parsnips (a known source of fibre to help support digestion) and cranberries (containing vitamin C).  

 

Christmas Feast Turkey with Salmon Paté, 85g – RRP £1.25 

Say hello to a limited edition Christmas dinner just for your cat. This grain-free recipe* is made with natural ingredients and proper meat, offal, and fish, with freshly prepared turkey and salmon. Providing complete and balanced nutrition, you can rest assured knowing that your precious companion is getting everything they need to be their best fluffy self.  

 

Cracking Meaty Treats Selection Tin, 300g – RRP £18

Rummaging through the Christmas treats tin in search of goodies is an essential part of the festive season for many of us. But what about your little buddy?  Presenting a festive selection keepsake tin just for dogs filled with three meaty treats, each made to a grain-free recipe* with tasty natural ingredients, including proper meat and offal including: 

  • Chomp-Away Chicken Bites – a grain-free recipe, with freshly prepared chicken, a sprinkling of quinoa and a dash of ginger 
  • Festive Turkey Jerky – with a sprinkling of cranberries and cinnamon 
  • Cracking Pork Sausages with Apple – made with a satisfyingly chewy texture

Lily’s Kitchen Festive Turkey Jerky Dog Treats, 70g – RRP £3.50 

The popular Turkey Jerky treats are back with a new look! Let your dog join in the annual festivities with this delicious jerky, made with natural ingredients, including proper meat and offal, for a proper treat. The grain-free recipe* includes a sprinkling of cranberries and cinnamon for that added seasonal taste. Santa, step aside.

 

Lily’s Kitchen Festive Treats with Turkey for Cats, 60g – RRP £2.50 

Has your cat been naughty or nice this year? Who are we kidding – they’re a rebel through and through. Regardless, they deserve a treat this festive season.  Do irresistible grain-free* bites filled with freshly prepared turkey sound good to you? Made with natural ingredients, we’ve added a touch of sweet potato and cranberries for that additional festive flavour.  

 

Charlotte Henderson, Head of Marketing at Lily’s Kitchen, comments: “There’s nothing quite like the excitement building in the run up to Christmas, and this year, with the nostalgic design of our Treat Shop-inspired range, we've captured that magic. At Lily’s Kitchen, we know that pets are part of the family, and that involving furry family members in all those special festive moments is so important to pet parents. 

 

“We’ve crafted these recipes with high-quality, natural ingredients, perfect for treating your mischief makers this holiday season, and our brand new treat selection tins are ideal for getting in the festive spirit with your beloved pets. My cocker spaniel, Polly, has already learned that these tins have got the most delicious goodies inside!” 

 

The Limited Edition Christmas ranges for both dogs and cats launch in September 2025, via the Lily’s Kitchen website and will also be available for purchase at retailers including Pets at Home, Amazon, Waitrose, Tesco and Sainsbury’s.

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