Vital Pet Group has announced the launch of its new Everyday Low Price (EDLP) strategy, aimed at providing unbeatable prices to loyal customers. 

Effective immediately, the company has significantly reduced the selling prices on over 280 best-selling products. Vital has committed to holding these remarkable prices until November 30th, 2023.

Peter Brame, Group Trading Director for Vital Pet Group, said: “Our customers are at the heart of everything we do. In these challenging times, we understand the importance of stretching every pound and making hard-earned money go further for both our retailers and their customers. 

“With our EDLP strategy, we've taken a significant step to ensure that retailers can get competitive prices and in turn, reflect this in the prices a shopper will see. We deeply appreciate the ongoing support of our customers, and this is our way of giving back and showing our gratitude.”

To ensure retailers are aware of the products included in the EDLP strategy, Vital Pet Group is posting flyers and sending emails to all customers every week. Keep an eye on your letterbox and inbox for these special communications, so you don't miss out on the amazing prices.

For more information, visit www.vitalpetproducts.co.uk or contact the sales team at customerservices@vitalpets.co.uk or 01837 883000.