Henry Wag has launched of two striking new colourways within its ever popular dog drying range. The introduction of Purple and Red expands the existing Grey collection, giving retailers more choice while maintaining the trusted performance that has made the Henry Wag drying products a favourite among dog owners.
Designed to help manage wet dogs after outdoor adventures, the Henry Wag drying range includes practical solutions that remove moisture efficiently while keeping dogs comfortable. With the addition of the new colours, the range now offers retailers the opportunity to present a stronger and more visually engaging colour collection in-store.
The expanded drying collection includes:
Purple Drying Range:
- Purple Drying Coat
- Purple Glove Towel
- Purple Drying Towel
Red Drying Range:
- Red Drying Coat
- Red Glove Towel
- Red Drying Towel
The new colourways have been developed to complement existing Henry Wag products, enabling retailers to merchandise coordinated displays and encourage customers to build a complete set of matching accessories.
The Purple drying products pair naturally with the brand’s Purple Quilted Jacket and the Purple and Orange Comfort Collar, Standard Collar and Lead, while the Red drying products work alongside the established Red Waterproof Dog Coat. Together, these combinations allow retailers to showcase a clear colour story across multiple product categories.
According to the team at 3P Enterprise Ltd, the decision to expand the drying range was driven by the continued popularity of the original Grey products and feedback from both retailers and customers looking for greater variety within the category.
Grant Rogers, CEO of 3P Enterprise Ltd, said: “Retailers have consistently told us that the drying range performs well because it solves a genuine everyday problem for dog owners, and by introducing new colours this allows stores to refresh displays while continuing to offer the reliable products their customers already trust.”
Highly absorbent fabrics remain at the core of the Henry Wag drying range, helping remove moisture quickly after walks and outdoor activities. The practical performance combined with bold colour options gives retailers the flexibility to create attractive displays that appeal to modern pet owners.
The launch of the Purple and Red drying ranges forms part of Henry Wag’s ongoing commitment to developing practical, high-quality products designed for active dogs and their owners.
Retailers can order through the 3P Enterprise B2B Portal here or via their usual trade contact
