Qualified veterinary nurse Rachel Bean, creator of the Ofqual regulated iPET Network qualification in Canine First Aid, has become an ambassador for the raw dog food brand, along with her fox red Labrador Chilli.

The partnership came about at Crufts, when Rachel gave a first aid demonstration on the Paleo Ridge stand, shortly before she appeared on Channel 4’s coverage from the Birmingham NEC event to share tips with millions of viewers. 

Labrador Chilli is also a star in her own right and has appeared in a string of TV roles, including currently as the hilarious Linda Biscuits on Joe Lycett’s Friday night show. 

Rachel said: “Chilli, or should I say Linda Biscuits, absolutely loves Paleo Ridge, and we are committed to raw feeding. We are so proud to be endorsers of this brand which has canine health and sustainability at its heart.”

Paleo Ridge prides itself on high quality, high welfare ingredients and a vision of promoting healthy dogs to a wider audience continues to develop. 

It is the only raw dog food company to hold the ISO9001 accreditation, and one of the only companies to hold the RFVS RawSAFE certification, giving customers trust in their products quality and safety.

Esther Logue, Content and Communication Manager of Paleo Ridge, said: “As a company we are all about welfare, so teaming up with the UK’s top first aid trainer is very exciting for us.

“Chilli is a beautiful and charismatic dog and is currently wowing audiences as Linda Biscuits, we are proud that Paleo Ridge is the fuel behind such a star.” 

To find out more about Paleo Ridge go to www.paleoridge.co.uk