In This Issue
Pets Choice refuses to rule out more acquisitions as it bids to become a 'one-stop shop for all things pet'
PetSafe firm ranked as Europe's 9th Best Workplace
Collarways partners with AgroBiothers of France
Research shows dogs at work can reduce staff stress
Natures Menu encourages staff bring their dog to work
UK pet firms get chance to exhibit at China trade show
Dogs need to give blood too, says pet owner
Get your own copy of Pet Trade Xtra
More Than launches first dog passport photo booth
Girl appears to steal kitten from pet shop - and walks out with it in her handbag
Up to £200 of savings available to pet owners via Pets at Home's My VIP Magazine
Freshpet strengthens UK leadership team
New Anti-Bacterial Stable Paint from Stable Shield
Promoting responsible pet ownership
Sponsorship hat-trick for Schockemöhle Sports
CONTACT US NOW
Find out how Pet Trade Xtra can help to promote your business and products.

Contact neil.pope@tgcmc.co.uk for all editorial matters.



Email ben.greenwood@tgcmc.co.uk to discuss advertising and sponsorship opportunities.
More Than launches first dog passport photo booth
 
Pet insurer MORE TH>N has launched the Pet Paws-Port Photo Booth, a free service offering dog owners the chance to have a high-quality passport photo taken of their pet pooch.

The insurers point out that pet passports have doubled over the past two years, and that one in 10 owners is considering taking their dog away with them this summer.

Located in Victoria Park, one of London’s dog walking hotspots, the Paws-Port photo booth is an experiential activation aimed at promoting the company’s insurance services for pets.

Owners and dogs who want to take advantage of the offer will first be directed to a dog grooming station, where pet stylists and groomers will be on hand to prep pets that come along to ensure they are looking their best in front of the camera. Haircuts, brushing and grooming will be available, but MORE TH>N is asking owners to ensure their dog has had a bath the night before, to make the job of grooming a lot easier for both stylists and dogs.

Once prepped and ready, dogs will pose for their photo in the Pet Paws-Port Booth, which includes:
  • A pet friendly basket adjustable seat catering for any size dog, to ensure dogs both big and small can be seen on the camerw;
  • A speaker which will play a variety of noises such as dogs barking and whistles being blown to alert the dogs to the camera
  • Peep holes next to the camera containing squeaky balls which owners can squeeze to get their dog’s attention, and raw meat to heighten their senses
  • A drawn curtain to give the dog privacy prior to being snapped;
  • A viewing window to help owners encourage their pets to look at the camera;
  • Toys and treats on hand for distraction;
  • Touch screen camera capability which dog owners can control with the ability to post pictures to social media directly from the booth.
  • Resulting photos which will be available in squares of four for owners to take home and use in their pet’s passport.
The Pet Paws-Port Photo Booth will be located at The Hub Café, Victoria Park, Grove Road, London E3 5TB between 11.00am and 4.00pm on Thursday June 22 2017. The event will not be ticketed; instead, a queuing system will be in place throughout the day to ensure everyone gets a perfect picture of their pet.

The Pet Paws-Port Photo Booth will also be making an appearance at DogFest, the UK summer festival for dogs and owners, on June 24 and 25 at Knebworth House, Hertfordshire (see http://dog-fest.co.uk/hertfordshire).
Facebook Twitter LinkedIn