Sales of pet cooling range take off during recent heatwave
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RSW International Limited, which has won two major industry awards in the past year, has had an amazing response to its new pet cooling range endorsed by the RSPCA. After recently winning an award for THE STOMPER, RSW International has grown its range of pet cooling products which received an amazing reaction during the recent heatwave. The comprehensive range includes; Cooling Mats, Jackets, Coats, Collars, and Toys. Lee Kennerley (Head of Garden & Leisure) said: "After joining the business three years ago we put a growth strategy in place which included the further development of our Pet collections. Our brands of RSPCA (Play & Essential), Smart Choice (Play & Pamper), Delicious (Treats & Essentials), and Sweet Dreams (Beds & Bedding) have had an incredible reaction with amazing sales increases across all areas.
"I am happy to report that although we were slightly taken back by the response, we have met customer demands and delivered a healthy 95% of product on every order. With the recent addition of merchandise display options, we have been able to grow presence within Independents, Groups and even Distributors.
"I would like to take this opportunity to say thank you to all our customers who have bought into our ranges and made them so successful. Our buying teams have been working hard to strengthen our offering and are looking forward to exhibiting at PATS in Telford in September." Should you need any information on RSW's Pet Collections contact Lee directly 07940 567615 or lkennerley@rswint.co.uk
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