In This Issue
Jollyes unveils new look for The Pet Store in Wakefield
Pet brand creates dedicated zone in Asda stores
Pioneering pet retailer under new ownership
Enter now as PetQuip Awards celebrate 10th anniversary
HayPigs! celebrates five years of trading
Free bootcamp to help pet businesses stay visible
Ruffwear honours Max the Miracle Dog
New dental supplements from Broadreach Nature
Natural Instinct sponsors Agility Team GB 
New research sheds light on ferret welfare
Award-winning pet accessory firm set to exhibit at Glee
Get your own copy of Pet Trade Xtra
Natures Menu recognised for 'excellent' customer service
Vets4Pets appoints head of workplace engagement
Nine-year-old treks 96 MILES to raise money for PDSA
Retailers urged to stock up on hedgehog food
Yappy.com lends support to national Safe Pets and People campaign
Rare interview with CSJ’s founder
The best of last week's Pet Trade Xtra
Pet food manufacturer to open Ingredients Kitchen
Dog owners and naughty pets needed for TV show
New family-run pet store welcomed by customers
Pet supplies firm acquires chew and treat business
National retailer creates 10 jobs with new store opening
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Nine-year-old treks 96 MILES to raise money for PDSA

Nine-year-old Johnathan Westacott from North Devon has walked an incredible 96 miles to raise vital funds for vet charity PDSA.

 

Following many months of intense training, Johnathan walked for a total of 59 hours, covering over 310,000 steps over eight days across the wild landscapes of Scotland, raising over £1,500 for PDSA, who provide vital veterinary care to sick and injured pets across the UK.

 

The animal-obsessed fundraiser took on the challenge alongside his family and their family dogs Fudge and Coco, sharing regular video updates on their Facebook page throughout the gruelling hike.

 

Johnathan’s mum, Jennifer Westacott (37) said: “We are so proud of Johnathan and his achievement – it’s an incredible distance and seeing him finish the West Highland Way walk in aid of his favourite charity PDSA has made me burst with pride.

 

“Myself and my husband, Andrew, walked alongside him, together with his nanny and grandad, so we could all support one another to get through the miles. It wasn’t easy but together we made it so we could be there for Jonathan and we all kept each other going despite the very tired legs and blisters!

 

“Johnathan has always loved animals, especially dogs, and he decided to take on the challenge and to raise funds for vet charity PDSA. He was inspired to support PDSA after watching the daily live feeds from Max Out in the Lakes Facebook page who share daily updates during their walks with three Spaniels, Max, Paddy and Harry in the Lake District. They have held many fundraising events for PDSA, so Johnathan wanted to follow in their footsteps and do the same!”

 

 

Ruth Lister from PDSA said: “Johnathan’s challenge is incredibly inspiring and we are very grateful to Johnathan and the whole family for their support. The funds raised through their amazing fundraising challenge means that we are able to continue our life-saving work, caring for pets whose owners have nowhere else to turn. We rely on the generosity of the pet-loving public who donate to make sure we can be there for a pet when they need us most. It’s thanks to inspiring fundraisers, such as Johnathan and his family, that we’re able to continue our life-saving work.”

 

So far Johnathan’s JustGiving page has raised over £1,500. Further donations to support his fundraiser for PDSA can be made at his Justgiving page – click here to view 

 

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