In This Issue
Winners of the prestigious PIF Awards revealed
PIF Awards celebrate the Best of the Best
‘Consider COP27, switch to eco-conscious Huskaloo’ urges triple-winner Tracey
Experienced pet shop managers open own store
New move to ensure safe production of raw pet food
PARK LiFE adding new flavours and treats as range grows
Pet industry still recession-proof, says recruitment expert
National pet retailer gives staff £600 cost of living payment
Mars Petcare to acquire Champion Petfoods
Pet food trade association becomes UK Pet Food
New care information for aquatics industry
Pedigree Wholesale rewards suppliers for success
Animal Planet launches grooming range with Ideal World
Dorwest Herbs launches new joint care supplement
Collards extends Grain Free dry food range
More than 70 countries take part in Royal Canin event
Mars Pet Nutrition drives towards sustainable packaging 
PetSafe brand celebrates 10th anniversary in Ireland
Paleo Ridge encourages switch to raw with new range
Harringtons adds wet food to Just 6 product range
Get your own copy of Pet Trade Xtra
Carina Evans finalist in Great British Entrepreneur Awards
Global aquarium fish industry disputes negative reports
Dorwest Herbs appoints new trade account manager
Leading qualification creator on hunt for animal experts
Dog owners make sacrifices during cost-of-living crisis
CSJ product ideal for winter’s aches and pains
Mikki keeps the curls curly with coat range
OATA joins fellow pet trade associations at CITES COP
Pedigree Wholesale teams up with primary school
Carpet protector takes hassle out of puppy training
Herbal Dog Co introduces herbal supplements for winter
Range of pet keepsakes launches at London Vet Show
‘Sarkam’ breeds 11 more stars
The best of last edition of Pet Trade Xtra
Raw pet food business secures new owner
FatFace expands pet range for autumn/winter
Pet retailer powers ahead with net-zero vision following £250,000 investment
CONTACT US NOW

Find out how Pet Trade Xtra can help to promote your business and products.

Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


Range of pet keepsakes launches at London Vet Show

 

Oh So Precious, a new range of pet keepsakes and memorials commemorating and celebrating the lives of pets, is launching at the London Vet Show, which opens at Excel today (Thursday).

 

The trade-only brand has created a free-standing display stand and counter top display featuring its new range which includes memory boxes, paw print kits, paw moulds, fur/hair bottles, plant markers and forget-me-not seeds, and hanging/seasonal decorations.

 

Oh So Precious will be exhibiting on stand F14, located behind PLH Medical and diagonal to the Elanco sponsored seating area.

 

It meets a growing requirement among pet owners to celebrate the lives of their pets and treasure key milestones and cherished memories as they do with other family members.

 

The brand is the brainchild of Helen Davies, founder of The Lovely Gift Group, which has included other celebratory and memorial lines amongst her ranges over the past seven years.

 

It was a pet loss that prompted her to create the Oh So Precious range.

 

“Having lost pets myself and sold many keepsakes, I know how much emotion and passion we put into our relationships with them,” said Helen. “When my daughter asked for a keepsake for her best friend that I realised their was a gap in the market. The youngster had lost her cat, Tinkerbell, so we created a star with her cat’s name on it and the whole family was delighted.  Pets are part of our family, with us through good times and bad, so their loss is deeply felt by everyone.”

 

“We also identified a need for good quality, pet related items through our existing gift customers. We learn a lot from them and they continually highlight requirements for themselves and as thoughtful gifts for friends who have lost pets. The unity among pet owners – that need to convey an understanding and appreciation for those suffering the pain of pet loss - is very real.”

 

Helen is keen to introduce the range through veterinary practices by offering Oh So Precious as a non-competitive, complimentary brand to existing lines. Displayed in receptions the range will provide vets with another potential income stream while meeting client needs and give staff new ways to be empathetic to clients in times of distress.

 

“This range is not just for end of life but to mark all stages of a pet’s life. We shouldn’t wait to get those paw print or impressions in our pets’ final days. Instead we should be marking those ‘gotcha days’, birthdays and achievements as we do with any other member of the family, in particular new babies,” she added.

 

Oh So Precious display stands and packaging are made using sustainable and recyclable materials. The free standing display units measure  H150cm x W60cm x D35cm. They are lightweight and can be moved easily. They include shelving and euro hooks for effective display of merchandise and are stocked with 11 items from the range accompanied by scan codes for easy reordering.  They also feature plastic mop trays providing waterproof protection when reception floors are cleaned.  

 

The smaller counter top display option measure H35.5cm x W28cm x D20cm.  They too are lightweight and are stocked with the fur bottles and pawprint kits.

 

Each FSDU unit, with display stock, has a trade price of £904.76 and each CTDU, with display stock has a trade price of £110.21.  Each trade account is given access to trade only website for placing orders to replenish stock. Discount is available for bulk orders and a show offer will be available for orders taken at The London Vet Show.  In 2023 the team is planning to launch personalised pet keepsakes via links from vet practice websites offering more personal keepsake products.

 

For more information visit: www.ohsoprecious.co.uk

Facebook Twitter LinkedIn