Pets Choice get on the trail of brand awareness
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Pets Choice Ltd has teamed up with haulage company, Earl Transport Ltd, to promote its portfolio of brands. The leading pet food manufacturer, who owns brands such as Webbox, Goodwyns and Davies has commissioned a number of new trailer designs which will be seen on 10 of Earl Transport’s fleet, promoting the popular pet food brands across the UK.
Based in Blackburn, Lancashire, Pets Choice also has the UK distribution rights to pet food brands Vitakraft and Dreambone which will also be promoted on the livery. Manufactured by Tiger Trailers, each design displays a humorous message or a clever safety warning on the back of each trailer.
Julie Butcher, head of marketing at Pets Choice, commented: “We are delighted to unveil the branded trailers which will soon be seen on the UK and European motorway networks.
“Earl Transport have delivered our haulage solutions for over 25 years and they provide a fantastic service year on year. The Pets Choice portfolio is going from strength to strength and we saw this as a great opportunity to work with Earl Transport to reinforce our brand message.”
Established in 1978 and with over 30 vehicles, Earl Transport Ltd provides quality logistics services.
Owner and managing director of Earl Transport Ltd, Peter Hughes, explains: “By teaming up with Pets Choice to create the new trailer livery we are strengthening our relationship, while helping them to further promote and expand as a business. We have a great relationship with Pets Choice and see this commitment by both parties as an investment in to the development of our partnership.”
To celebrate, Pets Choice brands Webbox and Goodwyns are also running a social media campaign which will coincide with the launch of the new designs.
The national campaign encourages Facebook and Twitter fans to spot the new trailers while travelling around the UK, with the first 50 people to post a picture on social media of the trailers winning a voucher!
For further information on Pets Choice, visit www.petschoice.co.uk.
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