In This Issue
UK Pet Food launches bold sustainability roadmap
‘One of the best’ pet shops to close after 45 years
Dog ice cream producer seeks £300,000 investment
Raw dog food firm boosts production capacity by 55%
New move to end irresponsible dog breeding
North Yorkshire supplier voted Pet Food Brand of the Year
Pawer Water now available at Just for Pets nationwide
Pet Business Content Planner launches for 2026
Santa Paws is coming to Birmingham Dogs Home
Get your own copy of Pet Trade Xtra
Dog day care premises for sale in Wales
John Dunning, founder of Red Barn Wild Bird, dies aged 80
New RVC study reveals 2075% rise in surgeries for French Bulldogs
The best of last edition of Pet Trade Xtra
Award-winning retailer reveals secrets of success
£15,000 raised at PIF Awards for pets in Ukraine
The PetFellas gets set to bring German brand to UK
'Recommended Product' mark to help brands gain trust
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Dog ice cream producer seeks £300,000 investment

 

Leading artisan ice cream manufacturer Baboo Gelato, producer of award-winning brand Doggy Doggy Yum Yum, is looking to raise £300,000 from investors through a Crowdfund. The campaign is running through Crowdcube for three weeks. 

 

Founder Annie Hanbury said: “We’ve spent nearly 10 years building Baboo Gelato locally in the South West, and now we want to take the brand nationwide. With the super-premium market of ice cream growing 8% per annum, and consumers wanting indulgent treats, we think it is an exciting time to be expanding. Investors can buy into Baboo Gelato via Crowdcube for as little as £10.”  

 

Co-founder Sam Hanbury added: “We’ve had an exciting year, winning not one but two prestigious Three Star awards from the Guild of Fine Food, bringing our total haul to 51 Great Taste stars since we started. We’ve also seen our trade customers nearly triple in sales to £646,000 since 2021, and we’ve started to make Baboo available through a major South-West distributor.

 

“Our dog ice cream Doggy Doggy Yum Yum is distributed through a major pet wholesaler and has won many awards, including Best New Product in the Pedigree Wholesale Awards 2021, two Highly Commended certificates in the PetQuip Awards (2022 and 2025) and was voted Best Pet Treat of the Year in 2024 at the Pet Industry Federation Awards. 

 

“The pet market is worth over £10 billion to the UK economy in 2024 and the frozen treat market for pets has grown quite significantly as well over recent years as shops, cafes, hotels and restaurants all want to get their hands on the poochie pound.”

 

As part of the Crowdcube offer, investors can receive rewards in the form of vouchers, tote bags, free gelato, lab tours, and even the Willie Wonka opportunity to design their own flavour. 

 

For more details visit: https://www.crowdcube.com/companies/qDmLrl/pitches/l8wODq

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