In This Issue
Forthglade backer invests £5m in Barking Heads
Pet Foods UK investment will help create new jobs
US pet food brand Freshpet on sale in 300 Tesco stores
New national reptile welfare centre launched
Excitement mounts as PATS Sandown moves ever closer
New website will connect pet owners to PIF members
'Join the meat-meal-free revolution', urges Beco
Pet Food brand celebrates success in Growth Awards
ProtectaPet installs new fencing at Manchester Dogs Home
Vitalin supports Scunthorpe Cat Rescue with food supplies
Largest British group bound for international trade show
Get your own copy of Pet Trade Xtra
Ex-Army sergeant cleared of murdering pet shop worker
New dog walking and pet sitting qualifications
WildWash launches two natural flea repellent products
‘Animal OBE’ for Cheshire rescue dog
Czech Republic opportunity for PetQuip members
Animology shows its ‘True Colours’ with the launch of colour enhancing shampoo
Johnson's launches new Carpet Flea Guard Powder PLUS
Dog nearly died after wolfing down dummies
Petition launched after Crufts-winning breeder admits killing 9 puppies
Pets at Home recalls four types of AVA cat food
Vital Pet Products sold for £12.8m
£40k damage caused to flooded pet store
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Animology shows its ‘True Colours’ with the launch of colour enhancing shampoo

Animology has added to its multi-award winning product range by launching a unique colour enhancing shampoo – True Colours.

True Colours is a specially formulated shampoo that enhances the full spectrum of colours within a dog’s coat.

Specialist shampoos for white or black dogs are widely available, however, Animology believe that True Colours, which utilises the latest developments in formulation chemistry, is the first dog shampoo to improve the radiance of all dog coats regardless of hair colour or mix of colours.

Group55’s Managing Director, Stephen Turner, commented: “We are thrilled to be launching yet another industry first that delivers meaningful innovation to our sector.

"Following the global success of our unique ‘Fox Poo’ shampoo it is testimony to our R&D programme that we can launch another ‘game changer’ in such a competitive market sector.

"All our consumer research suggests True Colours will quickly become a best seller which means our retail partners can confidently stock the shampoo in the knowledge that it will sell.”

The news of the new addition to the Animology range coincides with the vibrant re-brand of the full Animology range that was revealed last week.

Animology True Colours is available in: 250ml SRP £5.50

For more information, or to order visit www.animology.co.uk. Alternatively email sales@group55.co.uk.

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