In This Issue
UK pet care market to grow 8.6%, reaching £4.5 billion by 2021
Could this dog bowl be a bestseller in 2017?
Lily's Kitchen rated UK’s top ethical pet food firm
Johnston & Jeff invest in small animal housing production
Get your ticket for the Pet Industry Federation Awards
Pooch and Mutt wins The Grocer New Product Award
SureFlap wins innovation award for third year running
Pets Corner aids vital research of whales and dolphins
Get your own copy of Pet Trade Xtra
Conwy tops bad behaviour charts for dog owners
Eukanuba celebrates extraordinary dogs at Discover Dogs
Stock up on ORIJEN freeze-dried treats for Christmas
Change Facebook profile picture to help raise funds for Dogs for Good
Pet retailers have an easy way to combat ‘Stage Fright’
Tetra launches innovative 3D mobile app
Pets at Home upgrades its website to boost sales
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Change Facebook profile picture to help raise funds for Dogs for Good


Elanco Animal Health is encouraging Facebook users to temporarily change their profile pictures to show their support for Dogs for Good and help raise funds for the inspirational charity.

For every ‘Proud to support Dogs for Good’ profile picture changed and tagged with @PetMagicMoments and #dogsaregood, Elanco will donate £1 to the charity that trains dogs to give life-changing assistance to people with disabilities.

The company is hoping to raise up to £5,000 for its long-term charity partner through the Pet Magic Moments - https://www.facebook.com/PetMagicMoments/ - Facebook picture initiative, with an overall aim of raising in excess of £15,000 in total for Dogs for Good to support the training of three assistance dogs.  The Elanco team will raise additional money through fundraising activities and employees will also be encouraged to carry out voluntary work to support Dogs for Good in the three days a year they are given to volunteer for worthwhile charities.

“Our Dogs for Good Facebook picture initiative will help highlight the profile of this wonderful and inspiring charity, while raising funds to support the training of an assistance dog,” comments Matthew Rowe, marketing manager at Elanco Animal Health.

Dogs for Good (the new name for Dogs for the Disabled) is an innovative charity, exploring ways dogs can help people overcome specific challenges and enrich and improve lives and communities.

Its assistance dogs support adults and children with a range of disabilities and also children with autism.  It trains activity and therapy dogs to work with specialist handlers in communities and schools and its Family Dog team also gives specialist advice and support to help people get the most out of their relationship with their pet dog.

For further information about the charity please visit www.dogsforgood.org or call on 01295 252600.
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