Holland Animal Care won a New Product Award at PATS Telford this week with their Spotted! Smart Pet Tag and already there's talk of this innovative item becoming the next bestseller in pet stores.

The judges said: “Easy to use, not bulky on the collar with a good-sized counter display. This could be an impulse purchase as it is a good price with no monthly charge.”

The was then judged by Sean Kelly, Het of Pet at Dobbies Garden Centres as Best in Show and he said: “This product has a great price point. It’s very simple but does the job perfectly. I see this being an easy sell for the retailer. It’s a well deserved winner of this new award.”

To find out more about this amazing product click here and watch the video