Mayfield has expanded its trusted portfolio with the launch of Working Wet Dog Food – a new product developed specifically for active and working dogs.

The new wet format offers a high-meat, slow-release energy formulation designed to meet the nutritional needs of dogs with physically demanding lifestyles – from working breeds to highly active pets. It’s a complete and balanced option that reflects Mayfield’s reputation for delivering quality nutrition at accessible price points.

Peter Brame, Group Trading Director at Vital Pet Group, said: “We’re proud to bring Mayfield’s new Working Wet Dog Food to market through our exclusive distribution partnership. Our independent retail partners are the backbone of the UK pet trade, and this product has been created with their customers in mind. It’s a strong, relevant addition to the Mayfield range, and we’re delighted to support its rollout.”

Mayfield Working Wet Dog Food builds on the success of the broader Mayfield range (Wild Bird Food, Wild Bird Treats, Indoor Bird Food & Small Animal Food) which continues to gain traction across the independent channel for its value, performance, and reliability.

Vital Pet Trade Specialist, the UK’s leading wholesaler to the specialist pet sector, is the exclusive distributor of the Mayfield brand.

This new launch is expected to further strengthen the position of Mayfield on shelf and support retailers looking to serve a growing market of customers with active or working dogs.

For trade enquiries, contact: Amy Spratt amy.spratt@paramountretailgroup.co.uk