In This Issue
Pet store’s innovative way of attracting customers
Top vet becomes clinical director at Pets at Home
IAMS launches nutritious treats range
Pet retailers told to set the standard on animal welfare
BSB Products launches Carnilove canned dog food
PetQuip Business Village returns to Glee 2016
Pets Choice to launch new Natural Range at Interzoo
Burgess marks 10 years of Rabbit Awareness Week
Lily's Kitchen to launch Wholesome Veggie Feast
Eukanuba responds to consumer shopping trends
Fishkeeper Scotland to double number of stores
Get your own copy of Pet Trade Xtra
Simple way to keep dogs cool in warm weather
Survey reveals Top 10 unluckiest pet names
Vitalin launches Free Puppy Starter Pack
ORIJEN & ACANA to exhibit at the Royal Windsor Horse Show
Employees with new pets offered 'pawternity' leave
Fraud alert over ‘fake’ puppies and kittens for sale
Pets at Home store planned for Berwick-upon-Tweed
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IAMS launches nutritious treats range

IAMS is launching a range of healthy dog treats, giving consumers a low-fat option.

The brand is dedicated to improving pet nutrition and has pet health at the forefront of all product development. This new range of treats is rich in taste, low in fat and made with no artificial flavourings.

IAMS Minis Dog Snacks, which are made without gluten, are a tasty and healthy reward for any sized dog.

IAMS Minis are available in three different taste variants

  • Lamb with Cranberry
  • Beef with Apple
  • Chicken with Carrots

The retail launch will be supported across all channels with print ads, online banner ads, PR, online seeding and POS materials, all raising awareness of this  range and communicating that ‘what pets eat isn’t always what pets need’.

Through this launch campaign, IAMS aims to educate dog owners that good behaviour can be rewarded with healthy, beneficial treats and to avoid the temptation of giving treats that are high in fat and low in nutritional value, or meant for human consumption only and therefore potentially harmful for the dog. By tackling this unhealthy snacks issue now, owners can help to prevent future health problems such as obesity.

Kellie Ceccarelli, Veterinary Training Manager at IAMS, comments: "Quality nutrition is at the heart of everything we produce, and we know a balanced diet makes a big difference to dogs – from their health and well-being to the way they look.

"We hope to strengthen the snack market with our IAMS® Minis range and to educate consumers that tit-bits and fatty treats from the table aren’t the best way to go for a healthy and happy pet.” 

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