The Animal Focused Alliance has been formally approved in a Primary Authority partnership with Monmouthshire County Council– a significant step forward in supporting high standards and consistency for pet businesses in Wales.

A Primary Authority partnership is a government backed scheme that allows organisations like the Animal Focused Alliance to work directly with a single local authority (in this case, Monmouthshire Council) to receive assured, expert advice on regulation, particularly around the Animal Welfare (Licensing of Activities Involving Animals) (Wales) Regulations and the Animal Boarding Establishment Act. The advice will then be shared with Alliance members across Wales, giving them confidence that they are meeting the legal standards—regardless of which local authority they operate in.

For pet businesses such as pet sellers, dog daycares, home boarders, breeders, animal encounter providers and others covered by the licensing regulations, the process can feel overwhelming, inconsistent and confusing. Local authorities may interpret and enforce the rules differently, leaving businesses unsure of what’s expected, but the advice provided by the partnership will help to ensure consistency and provide licensees with the support they need to run welfare focused, compliant pet businesses. 

This partnership also comes at a critical time, following the Welsh Government’s recent announcement that it will explore the introduction of regulation for animal sanctuaries and pet grooming services, ensuring Alliance members are supported and prepared for any changes to licensing regulations. 

Vicky Skinner, founder of the Animal Focused Alliance, said: “This partnership puts us in a strong position to support the sector both now and as future regulation is developed. It ensures that our members have access to consistent, expert advice and can feel confident they’re doing things right.”

The Primary Authority partnership applies to Wales and complements the Alliance’s broader mission to raise standards across the UK through training, resources, and practical support.

For more information and to join, visit www.animalfocusedalliance.co.uk