In This Issue
Leading pet food firm buys rival company
Change dogs' llves. Stock real food!
Arden Grange lightens up for sensitive seniors
100 companies sign up to exhibit at PATS Telford...and there's still over six months to go before the big event
Carnilove hunts for first-ever brand ambassador
Launching at Crufts: the smart-tech germ-busting dog bowl that combats bacteria including MRSA
Mutneys returns to Crufts for 22nd year running
Oscar and Hooch team up with Medical Detection Dogs
Poppy’s Picnic to fly the flag at national awards
Something fishy on the WOOFS stand at Crufts
ADAPTIL and FELIWAY launch Pet Anxiety Month in March
Get your own copy of Pet Trade Xtra
Roger Mugford stepping down as CEO of Company of Animals
Top-level speakers will provide topical advice at international trade event
Pet shop owner left 'heartbroken after break-in
Pests hate CSJ’s Billy No Mates!
Scruffs to display luxury bedding at Crufts in March
Vince the Vet detox remedies for cats and dogs
Pet medicine firm raises £8m in funding
The best of the previous Pet Trade Xtra
Aldi launches new range of dog accessories
Pet store to stop stocking animals amid welfare concerns
Billy + Margot set to showcase new range at Crufts
Is insect protein the future of pet food?
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ADAPTIL and FELIWAY launch Pet Anxiety Month in March

 

Ceva Animal Health, manufacturer of the leading behaviour products ADAPTIL and FELIWAY, is launching the first ever Pet Anxiety Month in March.

 

The nationwide campaign aims to educate pet owners on the signs of anxiety in cats and dogs, help identify the cause of the problem and encourage changes both in and out of the home environment to support anxious pets.  Pet Anxiety Month will be supported by a #PawsForThought initiative to highlight the issue of anxiety in pets and encourage pet owners to share their stories on social media.

 

The launch of Pet Anxiety Month follows research from the PAW (PDSA Animal Wellbeing) report1 that revealed that over half of veterinary professionals believe that they have seen an increase in dog behavioural issues in the last two years, with over three-quarters of dog owners saying that they would like to change at least one behaviour displayed by their dog and nearly 90% of owners reporting that their cat is afraid of at least one thing.

 

A high-profile dog-loving celebrity will be appearing on the ADAPTIL stand at Crufts on Thursday 7 March to launch Pet Anxiety Month and will act as an Ambassador for the campaign.

 

To support the initiative, Ceva Animal Health will be running a TV advertising campaign for ADAPTIL and FELIWAY from 7 March until 21 April, which directly targets dog lovers during More4’s Crufts’ programmes (from 7 to 10 March).  The advertisements will also air on Channel 4, Channel 4 partner channels, Sky and Sky partner channels.  Both advertisements are 30 seconds long.

 

Ceva is producing a marketing pack to raise awareness of Pet Anxiety Month containing eye-catching display materials and a social media toolkit.

 

Abigail King, senior behaviour product manager at Ceva Animal Health, comments: “More and more people are identifying anxiety and behavioural issues in their pets.  Pet Anxiety Month will highlight signs of anxiety in cats and dogs that perhaps an owner is unaware of, help identify the problem and encourage changes both in and out of the home to make the household a happier place.”

 

For further information, please visit www.petanxiety.co.uk or Pet Anxiety Month on Instagram or Facebook.

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