Pet health and wellness brand PitPat has introduced a revolutionary new feeding system after carrying out a ground-breaking new study into dog obesity.

PitPat collected and analysed data from over 100,000 dogs in the UK to understand the calorific requirement of dogs of all shapes and sizes, and how their activity levels affect this. They found that traditional models of calculating feeding requirements have been limited due to the lack of available data.

In response to these findings, PitPat has launched its new feeding system, which consists of a dog activity monitor, app and weighing bowl. The app gives owners hyper-personalised feeding recommendations for their dog based on measured data from the activity monitor. 

Andrew Nowell, CEO at PitPat, said: “Every dog is an individual and has their own unique personality. For the first time in 30,000 years, pet parents are able to know exactly how much to feed their dog, rather than relying on the generic recommendations on the back of food bags.

“PitPat is on a mission to change the way the nation feeds their dogs. Any dog owner can now get a completely tailored feeding recommendation from our app and easily weigh the correct portion with our innovative dog bowl with integrated scales. That means less time spent decoding tables and more time enjoying life with your dog.”

Myra Forster-van Hijfte, fellow of the Royal College of Veterinary Surgeons, added: 

“Innovations like PitPat are going to be vital in supporting vets in changing pet owners’ behaviour, ensuring a proactive, informed approach to exercise, feeding and weight management.

“I’m thrilled to see a scientific approach to dog feeding made simple for pet parents.”

Pet technology is becoming increasingly popular, especially amongst new pet ownersstriving to do the best for their pups. The global pet tech market is expected to hit $20bn by 2027 and grow by 22% annually over this time.