In This Issue
Leading German firm acquires Arden Grange
Award-winning pet retailer set to open 20th store
Pet shop thieves spray animals with blue paint 
‘Haunted’ pet shop invites customers to séances
PIF begins work on licensing review and asks for input
Fast-growing UK firm acquires dog treat business
Pets Choice long term lease creates 18 permanent jobs
WHM Pet Group flies the flag for sustainability at PATS
Pet store picks up customer service accolade
Pet supplies business receives retailer award
Grooming added to firm’s global dog services
Butternut Box launches its first-ever veggie meal 
Pet store hosts Britain's first doggy dates diner
Dog walking app launches first funding round 
Pet theft campaigners nominated for top award
Vital Retail Academy courses receive Vetpol accreditation
Get your own copy of Pet Trade Xtra
PIF launches new weekly news digest for members
Wilsons welcomes new national account manager
Fish4Dogs launches new Finest Fish Flakes
No takers for unlucky in love mongrel
Eheim declines to participate at Interzoo
Pandemic Puppies survey launched
IVC Evidensia bolsters learning and development commitment
The best of last week's Pet Trade Xtra
Dragons' Den appearance boosts sales for pet firm
Responsibly sourced pet food is way forward
Lorry containing 4,000 live invasive Prussian carp seized
Raw food business secures £2m 'expansion' funding
Work on pet firm's warehouse expansion underway
CONTACT US NOW

Find out how Pet Trade Xtra can help to promote your business and products.

Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


Raw food business secures £2m 'expansion' funding

 

Ashridge Capital has completed a £2m investment in Paleo Ridge, a leading supplier of premium raw dog food.

 

The new investment will fund the opening of a new despatch and manufacturing facility, supporting the expansion of Paleo Ridge’s capabilities and the creation of over 20 new jobs spanning supply chain, marketing, customer service, technical and operations at its home base in Waterlooville, Hampshire.

 

Paleo Ridge has grown by over 100% over the past two years, reflecting its brand strength and reputation and the provenance of its ingredients – ethically sourced, organic, free range, human grade, high nutritional content, grain free and no artificial additives.  

 

Over the past seven years, Paleo Ridge has helped switch over 20,000 customers to its raw dog food, creating over four million meals to keep the UK's dogs happy and healthy.  

 

Tyler Daly, CEO of Paleo Ridge, commented: “I am delighted to be working with Ashridge Capital, which shares our vision to be the UK’s most trusted brand for premium, high quality and high welfare, species appropriate pet food. The investment will enable us to expand our manufacturing capacity, provide additional local employment opportunities and meet the strongly rising consumer demand for raw pet food.”

 

David Sherratt, founder and CEO of Ashridge Capital, said: “We are very excited to be partnering with Paleo Ridge and invest in a business that has demonstrated strong growth since inception. The brand is highly regarded and has developed a distinctive market position in a high growth market and we look forward to supporting its ongoing expansion.”

 

Ton Christiaanse has joined as chairman. Ton has an impressive track record in the FMCG industry and food supply chain as former CEO of Vion and Brakes UK.  He has held international roles with Unilever and Sara Lee and is chairman of Candle Shack and the Country Range Group.  

 

He said: “I am looking forward to work alongside Tyler and Ashridge Capital to successfully grow Paleo Ridge further into various channels and geographies relevant to this fantastic contemporary brand. Raw dog food is an exciting category and Paleo Ridge is well positioned to capture a significant share of the growing pet food market.”

 

Pictured, from left to right: David Sherratt, Tyler Daly and Ton Christiaanse, accompanied by Rudi the dog. 

Facebook Twitter LinkedIn