The Natural Dog Expo will host the first-ever awards dedicated exclusively to the Raw and Fresh pet food industry, taking place on 1st May 2027 at the St John’s Hotel, Solihull.
Created to recognise innovation, excellence, and leadership across the fastest growing pet food sector. the awards will shine a spotlight on the brands, businesses, and individuals driving the future of natural pet nutrition.
As consumer demand for healthier, species-appropriate feeding continues to grow by 10% annually, pet owners switch to fresh or raw, their reasons include: the pets' preference for taste (21%), perceived health benefits (17%), and high-quality ingredients (16%).
The inaugural awards will celebrate the pioneers transforming the way dogs and cats are fed. From raw and fresh food manufacturers to independent retailers, nutrition experts, and emerging brands making a real impact.
“These awards are more than recognition! They are a celebration of an industry committed to improving the health and wellbeing of our pets through natural nutrition,” said Caroline Griffith, organiser of the Natural Dog Expo. “Despite the challenges the sector continues to face, this community remains passionate, innovative, and deeply committed to giving dogs and cats the very best care.”
The event will bring together experts and innovators from across the pet industry for networking, education, and celebration. Marking a major milestone for the rapidly expanding Raw and Fresh feeding movement.
The R’Awards’ prestigious Expert judging panel, boasting decades’ experience in the sector will include: Pet Industry Federation’s Daniel Everett, pet industry podcaster Clayton Payne, and Dr Vicki Adams, Chief Executive, Animal Cancer Trust.
The much-anticipated nominations open in September.
The Awards categories include:
- Raw Retailer of the Year
- Raw Retail Store Advisor
- Fresh Lightly-Cooked Brand
- Raw Meaty Bones Supplier
- Raw Complete and Balanced Range
- 80/10/10 Range
- Raw Brand of the Year
- Raw Rising Star Brand
- Industry Lifetime Achievement Award
