In This Issue
Burgess Pet Care announces winning rescue centres from the 2026 Yorkshire Takeover
FELIWAY boosts support for Cats Protection
Birmingham Dogs Home returns to PATS
Rosewood Pet Products gets ready for PATS
Pawtential expands award-winning Collagen Chews range
Mountain Paws extends its collection with a fresh line-up of new launches
Get your own copy of Pet Trade Xtra
£162,000 raised at Pets Foundation Ball
Beaphar extends flea portfolio with new household flea products
PDSA responds to online 'Purritos' trend
Nestle Purina backs farmers as hot summer impacts wheat yields
The best of last edition of Pet Trade Xtra
Pet shop caught up in ecommerce scam
PIF calls for greater consistency in animal licensing fees
Joint care supplement sees year of exceptional growth
Neerdog extends its reach with Decco Wholesale
Henry Bell boosts customer shopping experience
Record number of entries for PIF Awards 2026
All the PIF Awards 2026 finalists revealed here
Pet care firm Group55 named Business of the Year
10 brands you must see at PATS 2026
Discover exclusive offers and new products in the Red Book
Dog food brand resumes business following product recall
Politicians used the vet fees crisis to score points, says former RSPCA chief vet
New Zealand firm brings venison blood dog range to UK
PIF announces UK pavilions at Zoomark and Spoga Dog
Purina invests €50m investment into production facilities
LitPet unveils new global website
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PDSA responds to online 'Purritos' trend

Leading veterinary charity PDSA has issued a statement in response to the recent social media 'purritos' trend, which sees pet owners posting images of their kittens swaddled in socks. 

 

Shauna Walsh, PDSA Veterinary Nurse, says: "We understand that, as pet owners, we want to keep our kittens happy, but placing a kitten in a sock may have the opposite effect and cause them to feel stressed, so we'd recommend people don't take part in this trend.  

 

"Restricting a kitten's movement in any way, such as by placing them in a sock, means they’re unable to do natural things like walking away, playing, going to the toilet or grooming, and it could make them too warm.  

 

"Instead, we recommend keeping your kitten warm and secure by providing a cosy cat bed in a quiet area of the home where they have access to food, water, a scratching post and a litter tray." 

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