Ahead of microchipping for cats becoming mandatory in England from 10 June, nationwide pet retailer, Jollyes, today reported that appointments for the simple procedure had doubled in the last three weeks in its community pet clinics.

But it is now warning unsuspecting owners they could be paying more than four times than necessary for their cat to be microchipped.

Jollyes currently operates clinics in the majority of its 100-plus stores, with microchipping for just £13.00 - in comparison, the same service was found to be as high as £54.30 at one of the big six vet chains in a survey conducted at two locations where Jollyes is opening new stores.

This cost disparity was uncovered after Jollyes carried out research into vet pricing in Northampton where Jollyes opened in April, and Nuneaton, which will be welcoming a new Jollyes at the end of June.

Further research found that the price differential on kitten and puppy vaccinations was even more stark. Both necessary doses are a combined £33 at a Jollyes’ Community Pet Clinic but as high as £98 at another local vet.

Findings from Jollyes’ survey have been submitted to the Competition & Markets Authority (CMA) which, on behalf of the government, is planning to investigate overcharging and anti-competitive practices that may lead to pet parents paying far more than needed for vet services.

Fast-growing Jollyes is committed to providing the best possible value to its customers in all stores, and this extends far beyond the low pricing offered at its clinics.

Pet parents can find raw food frozen ‘shop-in-shops’ alongside high-quality private label pet food such as its own Lifestage, K9 and Rileys brands which offer a premium experience without a big brand price tag.

“Seeing the stark comparison between Jollyes prices and the big six vet chains shows it’s right that the government is currently investigating high prices at the big six vets”, said Jollyes’ retail director Craig Smith.

“With the date for the cat microchipping mandate looming, our concern is that many pet parents are in danger of being seriously overcharged if they rush out to get the procedure.

“While it’s important that owners arrange for their cats to be microchipped, it’s also crucial that people are able to make informed decisions about the cost they’re paying for the service.

“Our clinics are essential for the health and wellbeing of our furry friends, and we’re incredibly proud of the value for money that we offer through our dedicated team of vets who are all accredited by the Royal Veterinary College.”