In This Issue
Future-ready pet food sector strategy revealed
Frozzys unleashes bold new look for signature range
SUPERZOO opens registration with focus on product discovery, professional growth and industry connection
Microbiota Science set to takes centre stage
Strictly Come Dancing star attends Sunday Dog Social
The Paws Lab introduces new Pet Tear Stain Wipes
Pedigree Wholesale expands exclusive SportsPet range
Yorkshire clothing brand launches dog harnesses
'Don’t stop feeding this spring' say birding experts
Ten years on since compulsory microchipping for dogs
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Bricks-and-mortar pet shop closes to focus on online side of business
Petplan warns cat owners of toxic spring plants
Top 10 pet insurance claims revealed
Time’s ticking for ticks
The best of last edition of Pet Trade Xtra
Retailer responds to ‘stop sale of live animals’ protests
Landmark event signals shift in pet care priorities
Pet shop window to be restored after lorry smash
PIF to support UK pet businesses at Interzoo
Revealed: Britain’s boom in dog ownership
Pets at Home still on course to post £92 million profit
Award-winning Magic Mud goes from strength to strength
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Strictly Come Dancing star attends Sunday Dog Social

 

London-based LitPet, leading manufacturers of pet supplements based on herbal Traditional Chinese Medicine, recently sponsored the first Sunday Dog Social event which was held at the luxurious 180 House on London's Strand.

 

Founded by Keef Yap, Sunday Dog Social is a members' club for London dog parents who believe their dog's wellbeing is worth investing in properly. It grew out of YapYap, London's largest dog community which currently has 3,000 members and has held 100+ events. Sunday Dog Social is its next chapter: smaller, quieter and more intentional.

 

According to Keef, “It is for people who are thoughtful about what they feed their dog, curious about wellness, and looking for a community that reflects that.”

 

Sessions are held monthly at a curated, central London venue. Membership is deliberately capped to keep the events more intimate and calming.

 

Among the first guests to attend a Sunday Dog Social was former Strictly Come Dancing professional dancer, Karen Hauer who brought along her pup Marley, one of her four rescue dogs, whom she frequently shares on social media. Karen has been quite vocal about the stress she felt since leaving the show after 13 years and how her dogs have helped her through a difficult time. Talking to The Mail, Karen said, “'My dogs really feel it when I'm stressed, and they have really helped me get through this.”

 

The duo spent time in the dedicated wellness zone along with other attendees where Marley received a pet reiki session from specialist practitioner Yasmin, and a dog tarot session.

 

Stephen Hu, founder of LitPet, said:  “'We created LitPet because we saw a need for natural, effective ways to support our pets' wellbeing in busy urban environments.

 

"Having Karen here today and seeing firsthand how our supplements and these holistic therapies can help dogs like hers find their calm, is exactly why we “launched the Sunday Dog Social.

 

"It's about building a supportive community for both dogs and their owners.” 

 

LitPet’s range of supplements which is available for both cats and dogs is a blend of Traditional Chinese Medicine and modern science and includes products targeting stress relief, heart health, digestion, immunity, and overall wellbeing. The products have been veterinary developed and researched by the Institute of Animal Science and Veterinary Medicine, Shandong Academy of Agricultural Sciences (SAAS), the Pet Innovation Research Institute from Hong Kong Science Park and the Key Laboratory of Science and Technology at The University of Oxford. The products are manufactured in the UK.

 

Each formula is carefully balanced using clinically active ingredients at therapeutic levels, ensuring both safety and efficacy. LitPet supplements are made with no fillers, artificial colours, or preservatives. All products are manufactured in GMP-certified UK facilities and undergo third-party testing for quality and safety giving pet parents full transparency and trust in what they give their animals. The products are thoughtfully designed for daily use, ensuring high palatability and compliance, even for picky pets. LitPet’s packaging is also FSC-certified and 100% recyclable.

 

 

To find out more about LitPet visit: www.litpet.co/en-uk

Trade enquires contact: stephenhu@litpet.org

Products are now distributed to the consumer additionally through www.direct4pet.co.uk

To find out more about Sunday Dog Social visit: www.sundaydogsocail.com

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