In This Issue
New pet product is set to take the industry by storm
Screening and responsible breeding are improving dog health, new statistics show
Dog Rocks looks to appoint Head of Sales
Pet shop couple retire after 27 years in the business
Dog owner no longer wanted pet because it was sitting in 'front of the TV while the football was on'
PATS lead results in extra business for AmPet director
Petface introduce ‘Doggy Dino’s’ – a range of dog toys
Turkey Sausages with Cranberry are a festive hit
Top line-up of speakers at first Natural Dog Conference
PetSafe encourages retailers to 'Paws for Thought'
Ceva gives Hope to dogs with its ‘Happy Homes’ initiative
King British launches new website with Advent giveaway
Ex-Pets at Home store manager jailed
Pet food manufacturer fined after injury to teenage worker
Pet Industry Federation announces new member benefit
Nearly 1 million UK cats at higher risk of HIV type virus
Online retailers sees 300% increase in sales on Black Friday
London pet firm expands its reach into the North
Forthglade announces partnership with Guide Dogs
Small businesses forced to borrow to cover essential outgoings
Canterbury's new Pets at Home store opens tomorrow
Three million working days lost caring for sick children
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Ceva gives Hope to dogs with its ‘Happy Homes’ initiative

Ceva Animal Health, maker of ADAPTIL, has joined forces with Hope Rescue, an inspirational dog rescue charity, to launch a ‘Happy Homes’ initiative.

The initiative will see Ceva donate dog beds, ADAPTIL collars, toys, blankets, LOGIC EaseFlex joint care, LOGIC®Oral Hygiene Gel, Fiprospot flea and Cestem worming treatments to ensure that dogs in the care of Hope Rescue are prepared and ready for their foster family.

It is hoped that the donated products will also enable dogs to easily adapt and settle into their new environments and eventually, in the long-term, their new forever homes.

The ‘Happy Homes’ Initiative follows Hope Rescue winning the charity team of the year award at the Ceva Welfare Awards in 2014 and the charity subsequently being nominated as Ceva’s charity of the year for 2015, which has seen the company raise more than £2,000 for Hope Rescue.

“Hope Rescue is an inspirational charity that helps rescue and support dogs in their transition from being homeless to staying with a foster family and settling into a long-term forever home,” comments Micky Blackburn, key account marketing at Ceva Animal Health. 

“We hope that our donation will help the dogs quickly adapt and settle into their new ‘Happy Homes’ whether fostered or forever. ADAPTIL Collars are used by some of the largest UK charities to help support dogs during the first few weeks in a new environment.”

Hope Rescue aims to rescue dogs from emergency situations, such as stray dogs facing destruction after spending their statutory seven days in the pound. The charity commits to take all the stray dogs from three local authorities in South Wales – Merthyr Tydfil County Borough Council, Torfaen County Borough Council and Rhondda Cynon Taf County Borough Council - irrespective of breed, age or medical condition. Its ethos is that ‘no-one gets left behind and every dog gets a chance’. The charity also takes in dogs from the public as and when it has capacity.

Hope Rescue does not have its own rescue centre - it has a great network of fosterers who work hard to give dogs a loving environment. Here dogs can learn and adjust to family life before finding their loving forever home. If Hope cannot secure a rescue space or foster home for its dogs then it uses boarding kennel facilities in South Wales.

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