Designed with the King British customer in mind, the site offers useful product information on the company's entire range, including product benefits, videos and reviews.

The website also features top tips and advice on caring for fish, making it essential reading, especially for those new to fishkeeping.

Sue Huggett, King British Business Manager, said: "We've added some great new features to the website to help make fishkeeping a little easier for King British customers. For example, you can visit our 'Popular Fish Species Profile' section to find out more about each species and how best to care for them, as well as find an online retailer or local aquatics store to purchase your favourite King British products.”

To cater for the mobile audience, the website has not only been designed to look great on desktop computers but mobile devices too, meaning users can browse the site on tablets and mobiles at their leisure.

Experienced fishkeeper Carla Evans gave her first impressions of the new website: "The website looks lovely and is really easy to navigate to the different sections. I love the idea of the water change reminder alert as it gives fish keepers like myself help when the next aquarium water change is due."

King British is giving away products in its Christmas Advent Competition.

For more information visit www.kingbritish.co.uk