In This Issue
Surrey pet shops hit by spate of burglaries
Pets at Home pledges future expansion despite setbacks
Natures Menu named in Sunday Times HSBC International Track 200
BBC produces video of Frozzys frozen yogurt for dogs
PIF extends member benefits with card processing scheme
Tougher and tastier – that's the new QuattroBone
Cotswold RAW takes healthy eating pet food on tour
Innocent offers retailers stunning free-standing display unit
Forthglade leads the way in protecting coastal path
Pooch & Mutt brings fun back to email marketing
Beaphar video proves pets are family too
New import rules on newts and salamanders in July
Give your dog a job on Bring Your Dog To Work Day
Get your own copy of Pet Trade Xtra
Mars Petcare expands vet side of its business
Super-food for humans could work wonders for hedgehogs
Pet shop promotes dog-friendly town
Chuckit! runs rings around the competition
RHS targets £200m market with first-ever fully licensed range of bird feed
Believing in yourself is key to successful pet food business
The best of the previous Pet Trade Xtra
Pets at Home pull out of another new store…the second time within a month
New-look Just for Pets unveiled at Coventry store
PATS Telford attracts impressive 43 new exhibitors
Retailer continues ban on rabbit muesli sales
Find out how Pet Trade Xtra can help to promote your business and products.

If you have a story for Pet Trade Xtra contact for all editorial matters.

Email to discuss advertising and sponsorship opportunities.
Beaphar video proves pets are family too

Beaphar is a pet healthcare manufacturer with a global reach but is a family business at heart, with three generations of the Aa family having been at the helm since the business started in 1942. Core to Beaphar is this sense of family, which has been the inspiration behind the strapline: ‘Because pets are family too’.

So confident is Beaphar in its strapline, that the company decided to put it to the test in a new video. Four families from four different European countries participated. In separate rooms the children were asked to draw a picture of their family, while their parents were asked to name all family members.

Click the link to view the outcome:

According to a 2016 GfK global survey, close to 6 out of 10 families have pets at home. Our furry, feathered and fishy friends bring so much to people’s lives without even trying, so the results of Beaphar’s simple question ‘who are the members of your family?’ should have been an easy one for everyone to answer.

As Beaphar’s video reveals, the answers from children and adults were very different, with all the children who took part being dismayed by their parents’ answers.

Daan Aa, Company Director, said: “At Beaphar we fully believe that our pets are just as important to our family as our parents or our children, and so we create accessible, affordable quality healthcare products for pets. By helping pet-owners keep their pets happy and healthy, we ensure that all families across the world can enjoy the bond with their pets to its fullest.”

Beaphar is a global manufacturer of healthcare and pharmaceutical products for pets, which operates in 86 countries worldwide.

For more information about Beaphar, visit

Facebook Twitter LinkedIn