Pets Choice acquires Spike's World group of brands
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Throughout 2017 Pets Choice will be continuing to focus on strengthening its product positioning. This will be a two-tiered approach which will include product innovation as well as further acquisitions to add to its current portfolio of several pet food, treat and toy brands.
As part of these plans, Pets Choice is excited to announce the recent acquisition of the Spike’s World group of brands including; Spike’s, Wildthings and Feathers & Beaky.
Tony Raeburn, Chief Executive of Pets Choice, commented on the investment; “We are very excited to add yet more great brands to the Pets Choice family and believe that the Spike’s World group is the perfect fit to increase our proposition to the pet industry.”
The acquisition was recently finalised with Pets Choice undertaking responsibility of the brands as of Monday 19th June, including sales and invoicing.
Tony concludes; “Spike’s World takes Pets Choice into a new sector and it's a great move for us as a business. However, it will be very much business as usual for customers who currently purchase these brands and orders can be made with our sales team from June.”
Founder and owner of the Spike’s Group, Marian Horscroft, commented; “Pets Choice acquiring Spike’s World is a significant step for the brand, and I have complete trust that Tony and the Pets Choice team will continue to build upon the hard work that has gone into creating the brand and products.”
As from Monday 19th June, for all Spike’s Group orders, customers should call the Pets Choice Sales Office on 01254 54545.
For further information on Pets Choice visit www.petschoice.co.uk
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