Fish4Dogs is going bananas about bananas with a fruity new addition to its popular range of fish-wrapped treats.

Banana Wraps - available later this month (15 Feburary) - are delicious treats made from dry banana slices wrapped in fish skins.

The inclusion of banana came about by popular demand - voted for by Fish4Dogs customers in a “most wanted” list of ingrediants that they were keen to see used in future products.

Dogs have a sweet tooth, so Fish4Dogs Banana Wrap Treats will be the perfect guilt-free treat to satisfy a dog’s taste buds. They have a lovely crunchy texture and are without ‘hidden nasties’.  They contain 62 per cent banana and 38 per cent fish skin, are a gluten-free, grain-free recipe with no added artificual preservatives or colourings.

Authenticity is all-important to Fish4Dogs, so it is appropriate that the Banana Wraps campaign is being fronted by Star – a Collie cross owned by Customer Service Advisor Jill Aston. Star is a regular in the Fish4Dogs office and is relishing her role as ‘chief taster’ for Banana Wraps.

The addition to the range – which joins Sea Wraps with sweet potato and Sweet Ocean Wraps – with apple - comes in 100g bags with a RRP of £4.50.
 
They are being showcased to trade at PATS Sandown show (10-11 February) and will be on direct sale to customers in March. Fish4Dogs can be found at stand B8.

Said Head of Marketing Jo Little: “Last year, we asked our customers which fruity alternative they thought their dogs would enjoy. A whopping 40 per cent chose banana and so, we developed Banana Wraps, which are a fantastic addition to our sea wraps range and provide a delightfully crunchy way to treat your dogs while sating their desire for something sweet.”

For more information see www.fish4dogs.com