The PetFellas, the UK-based pet product distribution business, has announced a new strategic partnership with Himalayan Pet Supply, the USA-based pioneer behind some of the world’s best-known natural dog chews.

The partnership will see The PetFellas exclusively introduce and distribute a carefully curated selection of Himalayan Pet Supply’s innovative products to the UK pet trade, including the reintroduction of the much-loved Yogurt Sticks range. Yogurt Sticks are an all-natural yoghurt chew with added prebiotics and probiotics for digestive health support – now enhanced with exciting new flavours.

Himalayan Pet Supply has built a global reputation for long-lasting, natural dog chew, and innovative category extensions. The Yogurt Sticks, which previously made a brief appearance in the UK market, will return with an expanded range designed to appeal to today’s increasingly health conscious pet owners.

Gerard O’Mahony, Commercial Director at The PetFellas, commented: “We are absolutely delighted to be partnering with Himalayan Pet Supply. Their commitment to quality is evident across every part of the business – from their product development to the strength of their team and the breadth of their range.

“The Yogurt Sticks are a fantastic product that already has some recognition in the UK, and we’re excited to bring them back to market with new additions that will resonate strongly with independent retailers and their customers.”

The partnership aligns closely with The PetFellas’ mission to source and supply distinctive, premium products that help independent retailers stand out in a competitive marketplace.

Jon Balousek, CEO at Himalayan Pet Supply, added: “We’re thrilled to be working with The PetFellas as our partner in the UK. Their deep understanding of the independent retail sector and their passion for bringing high-quality products to market make them a perfect fit for our brand.

“We’re especially excited to reintroduce our Yogurt Sticks range, and to expand its presence with new varieties that we believe UK pet owners and retailers will love.”

The initial product launch is expected to roll out across the UK in the coming months, with strong support from both businesses to drive awareness and in-store success.

The announcement further strengthens The PetFellas’ growing portfolio of brand-led pet products and reinforces its commitment to long-term partnerships built on shared values, trust and commercial ambition.

Retailers interested in stocking The Himalayan Pet Supply’s range can contact The PetFellas directly or visit https://www.thepetfellas.co.uk for more information.