London-based LitPet, an exciting new development in pet supplements, is being stocked on the shelves of raye the store in the capital’s Covent Garden.

raye the store curates temporary showcases, providing a discovery space for conscious consumers interested in innovative and emerging food, drink, wellness and beauty brands.

Providing pop-up shops in prime retail spaces in the UK, each and every brand encompasses the raye philosophy – launched from honesty, use of natural ingredients and quality design.  

The pop-up store event which is open from now until 5 April is at 57-59 Monmouth Street, Covent Garden, London, WC2H 9DG.

Since launching. LitPet has caught the eye of pet industry experts, winning a Gold Award for Best New Business and a Silver Award for Best New Product in healthcare at the 2025 PetQuip Awards. The supplements were also a finalist in the 2025 Pet Industry Federation Innovation Awards. Their products are also receiving 5* reviews from satisfied customers.

The range of supplements, which is available for both cats and dogs, is a blend of Traditional Chinese Medicine and modern science and includes products targeting stress relief, heart health, digestion, immunity, and overall wellbeing. The products have been veterinary developed and researched by the Institute of Animal Science and Veterinary Medicine, Shandong Academy of Agricultural Sciences (SAAS), the Pet Innovation Research Institute from Hong Kong Science Park and the Key Laboratory of Science and Technology at The University of Oxford. The products are manufactured in the UK.

Each formula is carefully balanced using clinically active ingredients at therapeutic levels, ensuring both safety and efficacy. LitPet supplements are made with no fillers, artificial colours, or preservatives. All products are manufactured in GMP-certified UK facilities and undergo third-party testing for quality and safety giving pet parents full transparency and trust in what they give their animals. The products are thoughtfully designed for daily use, ensuring high palatability and compliance, even for picky pets. LitPet’s packaging is also FSC-certified and 100% recyclable.

To find out more about LitPet visit: www.litpet.co/en-uk

Trade enquires contact: stephenhu@litpet.org

Products are now distributed to the consumer additionally through www.direct4pet.co.uk