The PetFellas, a new distributor of premium pet products to the independent and wider pet retail sector, has announced its second major distribution partnership – this time with US-based Logical Brands, the creators of the innovative Playology range of dog and cat toys.

Launching in Q1 2026, this partnership marks a significant milestone in The PetFellas’ mission to bring world-class pet products to UK retailers.

Playology dog toys are scientifically engineered to engage a dog's strongest sense - smell. Using patented scent embedding technology, each toy is infused with natural scents that are released during play, keeping dogs engaged longer. Built from durable materials, these toys deliver lasting enrichment, mental stimulation, and fun for dogs of all ages and play styles.

Playology cat toys bring out a cat’s inner hunter with lifelike movements, bright colours, and unpredictable action that mimic real prey. Designed to stimulate a cat's natural hunting instincts, these toys provide endless entertainment and promote healthy, active play.

With Playology, playtime becomes more than just fun - it's scientifically enriched engagement for happier, healthier pets.

“We’re thrilled to be partnering with Logical Brands to introduce Playology to the UK market,” said Gerard O’Mahony, Director of The PetFellas. “Playology is a standout brand that combines science, durability, and fun—perfectly aligned with our commitment to offering innovative, high quality products to independent pet retailers.”

“As a leading innovator in dog and cat toys, we – Logical Brands – are delighted to be starting this

partnership with The Pet Fellas as our distributor in the United Kingdom,” said Petra Honeck, VP of International Sales at Logical Brands.

“Their strong reputations, industry expertise, and distribution network make them the ideal partner to help us grow and bring our fantastic brands (Playology, Grrreen & Hound20), to the UK pet consumers and customers.

“This appointment reflects our commitment to expanding globally and delivering innovative, premium pet products that enrich the lives of pets and their owners.”

The PetFellas will begin distribution to select UK retail partners in early 2026, with a full rollout planned throughout the year. Retailers interested in stocking Playology can contact The PetFellas directly for pre-launch information and ordering.

This announcement follows The PetFellas’ successful start of their partnership with Earth. Animal and reinforces its position as a dynamic new player in the UK pet distribution landscape.