In This Issue
Poundland launches flea collar investigation after claims that cat nearly dies
Could this app-controlled dog toy take off in the UK?
Top pet food manufacturer buzzing after award win
4 in 5 vets give up time to work with animal charities
Children with pets do better at school, claims new research
FIPROtec set to boost retail profits from flea invasion
Spectrum Brands makes £100,000 food donation
Meet the next generation of Fluval U Filters
Cotswold RAW’s summer roadshow gets under way
Dogrobes announce new charity partnership
Pet insurance firm wins national call centre awards
ACANA adds puppy products to Heritage range
Get your own copy of Pet Trade Xtra
Range of Royal pet accessories launched
Hungry Dalmatian gets in a spot of bother
Eukanuba's Puppy range has educational angle
CSJ sponsor World Agility Open Championships
Brits splash the cash on pets but forget about grooming
The SureFeed Sealed Pet Bowl proven to retain moisture in wet cat food
BETA International organiser launches new PR service
Vets stride out with Pride for the first time
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Meet the next generation of Fluval U Filters

Fluval U, the world's most popular underwater filter range, has been improved to maintain its reputation for ease of use and quality, and retailers can make sure the products stand out in store with an eye catching shelf display.

So why has Hagen, the company behind Fluval, changed a winning formula?

"We believe that no product is perfect and from analysing customer reviews and customer service data we have identified four key areas to make the best even better," said a spokesperson.

The four key areas are:

1. Intuitive impeller cleaning
To raise awareness on the importance of cleaning your filter's impeller, a hanging tag has been added to clearly show where the impeller is and to remind users to remove and clean it before use to reduce the amount of unnecessary product returns.

2. Improved media offering  
The Biological cartridge has been re-purposed as a bio-chemical cartridge to house the new Clean & Clear cartridge, packed with special high performance resins, proven to reduce phosphate and nitrate to prevent the spread of algae.
3. Re-designed media container
The re-designed media cartridge can hold up to 10 times more debris than before and significantly reduces the volume of debris that escapes when the cartridge is removed.  
4. Easy Motor Access and lead removal
The majority of power clips have now been removed to allow easy motor removal while the motor has been redesigned in a blue finish to make it clearer to users that it may be removed.
The new Fluval U filter range are packed with some great new features and have been redesigned with a sleek new look. 

Retailers can transform their shelves with the Fluval U display, which makes sure the products stand out.
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