After over 40 successful years in the pet product industry, Danish Design is taking an exciting step forward. 

The company said: "With a refreshed visual identity, we aim to better reflect who we are – a family-owned company with strong values, local production, and a passion for stylish, sustainable products for pets. Founded on the vision of combining thoughtful design with care, our brand has been given a modern look – without losing the essence that has always made us unique.

"Our updated logo, colour palette, and visual expression will now be seen across everything from packaging to digital platforms – a natural evolution to meet today’s needs while staying true to our roots: quality, reliability, and a hands-on approach. Our new look reflects what we truly stand for – care in every detail, and products that both pets and people love. We’re also proud that most of our manufacturing takes place in our own factory in Leeds, England – giving us full control over quality and the ability to deliver quickly and reliably."

The rollout is happening gradually over the coming months, with plans for a full brand unveiling at the upcoming PATS trade show in September.

"We're still the same Danish Design. Just clearer. And even more us," the company added.