In This Issue
Award-winning pet firm enters the Dragons' Den
What have you got that's worth two million pounds?
How pet shop got listed in Top 100 small businesses
Millions of pets at risk of flea misery
DogBuddy launches Dog Friendly Pub Awards
Overhauling the Dangerous Dogs Act: Underlying pain must be considered, says canine expert
Ceva launches new fireworks marketing pack
Get your own copy of Pet Trade Xtra
Charity box stolen in Telford pet shop burglary
ROGZ appoints new Swedish-based distributor
Innovative equine patch is a natural aid to mobility
WildWash shortlisted for 2016 E-Dressage Equine Awards
Pets at Home and Poundland lined up for new Bath retail park
WildWash launches in India
Two calls every hour to animals struggling in hot summer weather
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Award-winning pet firm enters the Dragons' Den


Award-winning British start-up company PitPat enters the Dragons' Den on BBC2 at 9pm on Sunday as it seeks to gain investment in its activity monitor for dogs.

PitPat’s founder Andrew Nowell sought investment to grow the business in the UK and abroad, and to raise awareness of pet health. "With over half of dogs overweight in the country, pet obesity is an epidemic that needs to be tackled," says Andrew.

Designed in Cambridge and manufactured in the UK, PitPat gives owners a fun and engaging way to ensure that their dog gets the exercise it needs by keeping track of walking, running, playing and resting. PitPat attaches to any collar and with its sleek, compact and lightweight design it is the go-to gadget for dogs of any size or breed.

The device boasts best-in-breed technology with a year-long battery life and waterproof design, meaning it can stay attached and continue tracking all the time. Unlike other wearable technology products, there is no inconvenience or downtime for recharging. 

Accompanying the PitPat device is a free iOS and Android app, which allows owners to keep an eye on their dog’s activity level and find out what they have done while they have been apart – with the dog walker, in kennels etc. The app compares the activity to a daily guideline based on the dog’s age, breed and weight and gives fun hints and tips towards responsible dog ownership.

PitPat re-tails at £39.99 and is available to purchase online at www.pitpatpet.com or at pet stores across the country.
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