In This Issue
PATS Telford 2022 New Product Awards revealed
Biggest ever PATS show gets off to a flying start
Don't miss out – register for PATS Telford now
Swedish firm buys UK pet food brand Little BigPaw
Well-established town centre pet store for sale
Business as usual for blaze-hit JR Pet Products despite loss of stock in excess of £1m
Great show offers in the PATS Telford Red Book
Communications specialists launch ‘Pet Shop Pal’
‘Save Pets of Ukraine’ campaign calls on UK pet industry for support
Get your free minty giveaway
Pet brands – grab your share of the headlines
New Trixie bowls encourage slow feeding
Technology start-up partners with Mars Petcare
Festive fragrances from Herbal Dog Co
PATS Telford 2020 Show Catalogue available online
PIF Awards finalists revealed
Website refresh for Karnlea
Bira welcomes government outline for cutting energy bills for businesses
Catering for senior dogs' needs this winter
The best of last week's Pet Trade Xtra
Former Pets at Home boss joins AO
UK pet industry pays tribute to the Queen
Hot summer saw sales of hydration smoothie drink soar
Pet firm wins prestigious New Product Award
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Technology start-up partners with Mars Petcare

 

Synomics, the biological insights technology start-up, has confirmed a new partnership with Mars Petcare to produce canine disease risk prediction models.

 

The new partnership will see Synomics utilise its proprietary technology to analyse Mars Petcare’s multi-layer anonymised datasets to develop scoring models for prediction of an individual pet’s risk of developing a condition.

 

The scoring models developed by Synomics will ultimately help improve the wellbeing of pets by enabling deeper insight into a pet’s genetic health and predispositions and its risk factor towards a variety of common diseases, enabling owners to monitor and manage conditions more effectively.

 

Commenting on the partnership, Rebecca Chodroff Foran, head of R&D at Wisdom Panel, the world leader in pet genetics, said: “Similar to humans, pets suffer from many chronic conditions such as diabetes, kidney disease and arthritis that affect their wellbeing on a daily basis.  Early understanding of an individual animal’s risk may enable proactive monitoring by veterinary professionals as well as supporting pet owners with decisions on diet, lifestyle and management.”

 

Peter Kristensen, Synomics’ CEO, said: “We’re delighted Mars Petcare recognise the value Synomics and its technology can bring to further enhance the great work already happening at Mars. 

 

“This is a breakthrough announcement for Synomics and we look forward to working with the team at Mars Petcare in the coming months.”

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